The world of digital marketing is constantly changing and evolving — so much so that if you take a digital detox for a few days, you stand a good chance of missing a major Facebook rollout or Google update. To stay at the top of your game, it’s important to keep learning and educating yourself. We’ve looked at great digital marketing courses in the past. Here are a few more that beginners and advanced users alike can benefit from.
Taught by MECLABS Group Director Flint McGlaughlin, this course gives users the opportunity to hone their email marketing skills. Message optimization, form field optimization, and landing page conversion are all covered, and successfully completing the course will result in a MECLABS Email Messaging Certification. If you’re not ready to pay upfront for the services, explore the MECLABS team’s expertise by checking out some of their archived MarketingExperiments webinars here.
The Facebook advertising platform (and Facebook itself) seems to introduce a new feature on a weekly basis, but Facebook ad expert Jerry Banfield has put together this comprehensive course to cut through the confusion and help page admins and social media marketers get the most likes and engagement for their ad dollars.
Lead gen, local marketing, mobile CPA, email marketing, and SMS marketing are all covered in this course led by Launch Copy’s Mike Collins. Pocket marketing, as he refers to it, is covered as an entire entity in this course, giving participants a fuller understanding of how the various elements of mobile work together in a cohesive marketing strategy.
Author and search engine marketing expert Elizabeth Marsten hits the fundamentals of PPC in this course. The platforms for Google and Bing are both covered, along with keyword research and selection, ad copy creation and budgeting are all covered in this extensive course. Whether you’re a newbie, or a digital marketer who’s been out of the PPC realm for a while, this is a great course to get you back in the swing of things.
Although you can’t predict what will and what won’t go viral, you can understand the elements that make content more shareable. In this course, Jonah Berger, Ph.D. and author of “Contagious: Why Things Catch On,” details the essential elements of viral content and discusses the psychological and emotional components that push people to share content. Word of mouth marketing and social media are also covered.
Expand your knowledge even further by checking out our Digital Marketing Toolbox.