Author: Janelle Vreeland

April 12 marked a very important day in science and space exploration history. It marked 31 years since the first launch of a Space Shuttle, 51 years since Yuri …

All of the iterations of Angry Birds, along with other games and apps, have been an excellent vehicles for in-app advertising. The birds even teamed up with Fox Studios …

If your brand hasn’t made the jump to Pinterest yet, the news that it has become the number three social network in the U.S. may have prompted you to …

Many industries have made the jump to the mobile sphere, from insurance to hospitality. But one industry in particular is working its way into the mobile world, and has …

After countless articles on the subject, and studies backing up the assertion that users want an open line of communication, it seems that many brands and retailers are still …

In 2011, Google released the results of a study that estimated 89% of the clicks from search ads are incremental (89% of visits to an advertiser’s site from ad …

Countless articles have been written about Pinterest, its effectiveness and the opportunities it potentially provides for brands. Although it’s not the ideal social media platform for all brands, it …

Last Sunday’s season premiere of “Mad Men” clearly did some major business social media-wise. Reportedly, 106,000 comments were made in the social realm by 64,000 commenters. And AMC successfully …

In this job market, one of the most important elements of your job search strategy is finding a way to make you stand out from the hundreds of other …

Social engagement is always a bit of an experiment. You play with different forms of social media posts, hoping that one will result in an overwhelming amount of positive …

In love with Instagram, but not in love with the interface? Gramory may be the solution to your photographic problems. Gramory was released at the end of February and …

The weather is getting warmer, the days are getting longer and the need for a vacation is getting stronger. As we approach vacation season, and your yearning for a …

We’ve spent a fair amount of blog posts discussing new social media tactics by fashion brands (including Gap and New York & Company). Generally, when going through various social …

At lonelybrand, we know how important social engagement is when a company uses digital marketing to reach its audience. That’s why when we see a company that is doing …

St. Patrick’s Day is one of the biggest bar-hopping holidays of the year. The local pubs, buses and subway terminals always end up flooded with groups ready to party. …

You would think that a brand as large as Coca-Cola or Dr. Pepper wouldn’t need to worry about social engagement. After all, the audience is already attentive to new …

Even though our Twitter feeds and regular Internet haunts have been saturated with SXSW news, we lonelybranders didn’t get a chance to make the trip and check it out …

New York & Company has long been a reliable, go-to store for women, but now the retailer is looking to reinvigorate its image, and engage its web-based customers with …

Back in the days of silent film, the only information a fan could get about a star was from magazines. Of course, the only information the magazine writers had …

We’ve already written about how important it is for your brand to engage fans across the various social networks, and we’ve also written about how you can get valuable …