CVS Allows Members to Send Discounts Directly to Loyalty Cards
November 9, 2012 CRM
One of the best ways to get customers to respond to a promotion is to give them options. Often, this includes sharing discounts that can either be printed and …
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Author: Janelle Vreeland
Reporting, practical guides and reviews from the lonelybrand desk.
Author: Janelle Vreeland
6 Essential Updates for Email Best Practices
November 8, 2012 Digital Marketing
Although many brands have turned most of their attention to marketing to fans and followers via social sites, email marketing remains one of the most direct and effective ways …
Is Your Site’s Speed Turning Away Customers?
November 7, 2012 Content Marketing
You’ve taken the steps to make your brand’s site easy to navigate, easier to read and easier to find…but you’re still noticing poor conversion. What’s the cause? If the …
5 Ways Healthcare Brands Can Increase Their Online Visibility
November 6, 2012 Digital Marketing
As our lives become even more entwined with the digital world, it’s becoming easier and more convenient to take care of everyday tasks online — including those surrounding healthcare. …
LaunchAStartup.com Connects Founders, Freelancers
November 5, 2012 Startups
Launching a startup is no easy task — a fact we lonelybranders know first-hand — but as startups become more and more common, more and more services are becoming …
A Trip to the Music Box Theatre with Georges Méliès
November 2, 2012 lonelybrand Culture
I never dreamed I’d have the opportunity to see these films, all of them around 110 years old, on a theater screen being presented by Méliès’ family. Last Saturday, …
Pet Pics From Hurricane Sandy Soothe Your Post-Storm Blues
November 2, 2012 lonelybrand Culture
Instagram feeds may have taken on a more serious tone in the wake of Hurricane Sandy, but even a loss of power couldn’t keep East Coast Instagrammers from keeping …
5 Most Influential Factors for Holiday E-Shoppers (And How to Use Them for Your Brand)
November 1, 2012 Content Marketing
According to recent research by Invesp, online holiday sales account for a hefty chunk of e-commerce sales. It’s estimated that online holiday sales will account for 24.3% of total …
eBay Fashion App Lets Users Search by Image Swatch
October 31, 2012 Mobile Marketing
A few weeks ago, we praised eBay’s revamped (and decidedly Pinterest-inspired) appearance. eBay has also introduced a sleek new app called eBay Fashion, which gives mobile users even greater …
Startup School is in Session with Seth Godin
October 30, 2012 Startups
Aspiring to launch your own startup? There are a few things you should know before taking the big step of launching your product or service. Lucky for you, you …
MINI Celebrates 50 Years with Not Normal Event
October 29, 2012 Content Marketing
We know that there are a variety of ways to celebrate your brand’s birthday, but MINI’s Not Normal campaign, may be our favorite yet. “We’re celebrating 50 years of …
Carla Laemmle: A Living Tie to the World of Silent Film
October 26, 2012 lonelybrand Culture
Lately, we’ve highlighted successful and interesting crowdfunded projects, and given advice for raising votes and pledges for your own crowdfunded projects. We’ve also enjoyed looking back on the world …
5 Last-Minute Ways to Rally Your Networks for Your Cause
October 26, 2012 Startups
The remaining days and hours in a campaign or project can be excruciating. Whether it’s an attempt to secure those last few essential pledges on a KickStarter campaign, or …
The Rise of the Digital Election
October 25, 2012 Digital Marketing
If it feels like the 2012 election has taken over the web in a way unlike any previous election, it’s because it has. According to data from iProspect, it’s …
Survey Finds Many Marketers Don’t Have a Content Marketing Strategy
October 24, 2012 Content Marketing
Content marketing has become an even more valuable tactic for marketers. Effective content marketing can lead to audience engagement, lead gen, sales and building a larger audience for brands. …
Visual.ly Introduces Infographic Marketplace
October 23, 2012 Digital Marketing
We first wrote about visual.ly as an awesome resource for brands looking to quickly create an infographic earlier this year. Since then, it has expanded its collection of attractive …
5 Ways to Get Your Brand’s Facebook Profile Ready for the Holidays
October 22, 2012 Social Media Marketing
As Black Friday and Cyber Monday continue to merge into a four-day shopping spree, it becomes more and more important for brands to let consumers know what promotions they …
Spooky Silents: Part Two
October 19, 2012 lonelybrand Culture
Last week, we took a look at four classic scary silent movies to get you in the Halloween spirit. If you’re already eager for more, here are four more …
Red and Blue Breakout Brands
October 19, 2012 lonelybrand Culture
Every four years, the U.S. finds itself divided and categorized into red and blue states. Although the presidential election tends to highlight the country’s political and idealistic differences, the …
5 Ways Ancestry.com is Rocking Pinterest
October 18, 2012 Social Media Marketing
We’ve seen brands take an interesting approach to Pinterest in the past, but it takes some strategizing to create a profile that continues to interest and engage followers. Genealogy …
LinkedIn Takes a Look at 2012’s Most In-Demand Employers
October 17, 2012 lonelybrand Culture
Earlier this month, LinkedIn unveiled its list of the most in-demand employers around the world for 2012. Culled from data from LinkedIn’s 175 million+ users, the site took a …
Mobile Ad Spending Increases, Search Advertising Dominates
October 16, 2012 Digital Marketing
As more and more consumers become smart device users, brands continue to increase their spending for mobile advertising. According to a new study from Pricewaterhouse Coopers and the Interactive …
4 Contests SMB, Startup Owners Should Know
October 15, 2012 Startups
Small businesses have been at the heart of many debates in recent weeks. Although the recession and jobs crisis have made it increasingly more difficult to run a successful …
Spooky Silents: Part One
October 12, 2012 lonelybrand Culture
With pop-up costume shops appearing overnight all over the city, it’s clear that Halloween is quickly approaching. While many networks are celebrating by launching their own Halloween-themed marathons, why …
Chicago Ideas Week, American Diabetes Association Launch Campaigns to Make a Difference
October 12, 2012 Social Media Marketing
We’ve seen brands think of new and exciting ways to use social media to engage their audiences, but when a group takes to Twitter or Facebook to promote wellness …
Fab’s App Gets Revamped
October 11, 2012 Mobile Marketing
Mobile users who have made the jump to the iPhone 5 or iOS 6 have seen an increase in app updates in recent weeks. Now, Fab.com is joining the …
New York & Company Unveils New Blog
October 10, 2012 Content Marketing
We love when fashion brands find new ways to market themselves, whether it’s through interesting Instagram content, a new twist on the traditional blog or a collaborative effort with …
JetBlue Offers Voters Peace of Mind with Election Protection
October 9, 2012 Digital Marketing
We’ve seen a lot of clever apps that have embraced the spirit of final weeks before the presidential election, but with their ‘Live Free or Fly’ campaign, JetBlue may …
The Rise of the Womanpreneur
October 8, 2012 Startups
When you hear the word “entrepreneur,” what image does your mind conjure up? A young, ambitious techie like Mark Zuckerberg? A seasoned vet like Steve Jobs? How about this, …
Target Updates Holiday Shopping with QR Codes
October 5, 2012 Digital Marketing
Target is updating the holiday shopping experience by adding QR codes to the mix. According to a press release, Target will begin showcasing the top 20 toys in-store, each …