CVS Allows Members to Send Discounts Directly to Loyalty Cards

One of the best ways to get customers to respond to a promotion is to give them options. Often, this includes sharing discounts that can either be printed and redeemed in-store, shown in-store on a mobile device or a coupon code that can be redeemed online. Even then, however, there’s still a chance that the coupon can be lost in transit from an apartment to a department store. CVS is looking to prevent that from happening with a new feature that allows ExtraCare cardholders to send their discount to their card itself.

ExtraCare cardmembers who have registered for an online account with CVS now have a few ways to take advantage of discounts and promotions. In addition to printing an in-store coupon or using it online, cardmembers can have it sent to their ExtraCare card. The next time it is scanned and used in-store, the discount will then be automatically applied to the purchase made. Cool, right?

What do you think about CVS’ new approach to cardmember discounts? Do you think more brands will try to incorporate this feature with their loyalty or branded credit cards? And make sure you’re following the latest email marketing best practices with our full report.