Author: Janelle Vreeland
Happy New Year, everyone! 2013 may have just arrived, but it’s already preparing to throw obstacles our way. Following an increase of purchases being made through search engine-based queries, …
Your content may speak for itself, but there’s no question that the message becomes amplified when paired with an excellent visual aid. Having a great image to accompany your …
You pride yourself on your excellent email-crafting skills, and your social media skills are second to none. But now you’re faced with the intimidating beast known as a press …
An essential part of any digital marketing strategy is good old online ads. As Internet users we may have a love-hate relationship with them, but there’s no denying that …
The biggest challenge of email marketing is creating an interesting subject line that actually intrigues readers enough to make them open your message. Of course, depending on whether you’re …
The ever-changing nature of SEO can make search engine and content marketing difficult to conquer. To improve your odds, it’s better to embrace long-term improvements than to jump on …
Fans loves brands, but that doesn’t mean that they want to be connected with them at all times. And it definitely doesn’t mean they want them overloading their news …
Although there still seems to be a lot of debate over how many active users are actually on Google Plus, there’s no denying that if you’re in the right …
Social sites like Twitter and Facebook have become the go-to place for fans and consumers to interact with brands, but it can be difficult to engage them in an …
We’ve all been there — your Facebook campaign fell flat and you have no idea why. The truth is, the tricky nature of the beast that is Facebook has …
Twitter is an excellent resource for brands, but without followers, you’re simply speaking to no one. Creating engaging Twitter content and providing great products and services isn’t always enough …
One of the biggest obstacles a brand tackles is getting consumers to see it as something more than a faceless entity. Giving them a face to associate with the …
Infographics have dramatically increased in popularity in recent years. So much so, in fact, that entire sites have been dedicated to them and sites likes Mashable highlight them in …
It can be difficult to get customers to engage with your brand, especially if your product or service is something your customers don’t interact with on a daily basis …
Hotels from Motel 6 to Hilton quickly embraced the social space, and with good reason. A study found that the Lenox Hotel’s social media promotion generated $55,000 in revenue and …
The jury may be out on the effectiveness of meme marketing, but that hasn’t stopped brands from Starbucks to “Futurama” from embracing it in all of its glory. Memes …
Although the Instagram community largely consists of would-be photographers, we’ve discovered again and again that having a brand presence on the network can result in a large presence for …
As the social media realm becomes more and more visual, it becomes an even better home for fashion brands. It’s natural for fashion brands to gravitate to sites like …
Facebook Ads can be a great way to reach current and new fans and customers, but they can be a budget drainer if you take the jump without a …
If you find yourself sifting through news stories, marketing sites and tech blogs every day (like I do), it might be time for you to add a new site …
When it comes to maintaining an effective and engaging social presence with your brand, approaching them with a united, focused vision will give you the best results. We’ve covered …
When Hurricane Sandy struck a few weeks ago, it caught many people completely off-guard. In addition to the destruction that it left in its path, it also hurt businesses …
Grand opening events, fundraisers and conferences can be very effective for new or established small businesses looking to revamp or rebuild their presence. But how can you get your …
It can be a chore trying to monitor your brand’s Twitter interactions and mentions, especially if you’re attempting to do it using only the official Twitter client. Fortunately, for …
When customers are confused about a purchase, unhappy with a product, or have any general e-commerce concerns, they are quick to look to a brand’s social media outlets for …
We recently discussed how email best practices have expanded to include social links and features in brand emails. It’s now considered a best practice to include links to all …
The popularity of flash sites like Rue La La, Beyond the Rack and Fab has grown exponentially in the last year, inspiring many brands — both well-known and lesser-known …
Getting business for your brand during the holiday season often boils down to a matter of crafting discounts that are the most appealing. It can be a guessing game …
There’s no denying that ads have taken over the digital sphere. From YouTube, to Hulu, to even blogs — ads have seemingly popped up in every free space available. …
Although it took some time for younger generations to rediscover his greatness, Buster Keaton’s place in the silent film firmament has been firmly established and for good reason. We’ve …
