Author: Janelle Vreeland
You may not think of universities and colleges as traditional businesses, but they still need some marketing tools in their arsenal to attract new potential students. As teenagers begin …
When it comes to PPC advertising, most of the time only the big three search engines are even considered — Google, Bing and Yahoo. Although marketers are right to …
Amex Sync has made a huge step forward in the world of social commerce, one that could help turn social media campaigns into actual purchases. American Express has partnered …
Recent research has confirmed that Millennials are a social bunch. A whopping 75% of Millennials (or Gen Y-ers, if you prefer) are on at least one social networking site, …
Super Bowl Sunday highlighted a number of effective advertising campaigns with its big-budget commercials and on-the-fly social posts, but it also saw the introduction of a new advertising medium …
If you’re no stranger to digital paid media then you’re probably no stranger to the AdChoices icon that often accompanies ads you’ve been served. If you’ve never noticed it …
One of the biggest problems that non-profits run into is turning their social efforts into measurable donations. Sure, you can schedule pledge drives, but if you ask too often, …
Newsletters are a great way to keep in touch with your customers, but if you don’t have exciting or interesting content to share, it can be extremely difficult to …
Brands are still trying to navigate their way through Google Plus, but few bars, restaurants and cafes realize that the space is readymade for them. How so? The integration …
Although both the San Francisco 49ers and the Baltimore Ravens were major winners in the social space this week, the accounts that caught our eye were the ones that …
Social media has evolved into a natural extension of the customer service process. Now, instead of turning to contact forms or phone numbers, frustrated customers are quick to write …
How do we love Valentine’s Day? Let us count the ways… In addition to being a great opportunity to market products and services, Valentine’s Day also gives brands an …
Studies have shown that it’s more expensive to acquire a new customer than to keep a current customer. Of course, in order to keep those current customers, brands have to …
They’ve been a staple for print advertising for years, but as more and more advertising dollars go to the digital space, advertorials are also making the digital jump. Although …
We all have our go-to browser that we use on a daily basis, which makes it easy to forget that other browsers are still in use. In fact, Litmus …
The recently released 4th Annual Nonprofit Social Network Benchmark Report examined the efforts of non-profit brands in the social sphere in 2012 and came away with three major trends …
Ever since the introduction of the Facebook brand page, there’s been a lot of discussion about the best days and times to schedule posts. The truth is, it’s difficult …
In yesterday’s post we took a look at how some luxury brands are setting themselves apart on YouTube. We were impressed with what we saw, so we decided to …
Although most luxury brands are deeply rooted in tradition, they haven’t been afraid to embrace the digital world. Last August, we reported that more luxury brand marketers are looking …
Pinterest was the social media darling for every brand last year, and although its community continues to grow, many brands have reduced the time they spend on it. Maybe …
Promoting a non-profit can be tricky. The relationship between the brand and the volunteers/supporters is different from, say, a fashion brand and a consumer. Although both depend on a …
Alright, you’ve seen the benefits of having a SMS marketing campaign through examples set by other brands, and you’ve decided to adopt it for your own marketing strategy. The …
Why do you create content? Is it to attract potential customers? Is it to share tips and advice to colleagues in your industry? If you’re aiming to share your …
No brand wants to see an email subscriber go, but it’s important that the process is made as simple as possible. Why? Because more and more email services are …
Augmented reality is becoming an increasingly larger part of the mobile and digital world. So much so, in fact, that an entire presentation was devoted to it during last …
Hashtags are a great way to open your tweets up to an audience your account may not be reaching otherwise. But it can be tricky terrain to navigate. We’ve …
More and more brands are expanding their digital marketing efforts to the wonderful world of YouTube. Fashion brands are using it to give fans a preview of their latest …
Adding an AdWords campaign to your pay-per-click strategy is a great way to bring more traffic to your site. Research has shown that sponsored results account for 64.6% of …
The timely and dynamic nature of social media attracts brands and fans alike, but the ability to make quick, off-the-cuff updates also increases the chances of making mistakes and …
We’ve tackled the subject of email marketing and the words you should avoid in order to boost open rates, but it’s still no easy task to craft the perfect …
