Month: March 2012
Last week, I mentioned that Chicago played host to many large, well-known studios from the silent film era, including Essanay Studios which claimed Charlie Chaplin, Gloria Swanson and Ben …
Countless articles have been written about Pinterest, its effectiveness and the opportunities it potentially provides for brands. Although it’s not the ideal social media platform for all brands, it …
There is no shortage of iPhone photography apps floating around the App Store, but one that stands out from the pack is tap tap tap’s Camera+. The app includes a …
Last Sunday’s season premiere of “Mad Men” clearly did some major business social media-wise. Reportedly, 106,000 comments were made in the social realm by 64,000 commenters. And AMC successfully …
Back in March when Apple debuted the new iPad, we put together an article packed with iPad and other tablet stats and paired it with a related Facebook question to gather …
Business trips can be a huge pain to deal with. Let’s say you need to get a quick two days in New York City? Or maybe you’re trying to …
Facebook offers cheap options for ad targeting – that’s old news. But did you know you can use the same cost-effective ad targeting to promote content directly from your …
In this job market, one of the most important elements of your job search strategy is finding a way to make you stand out from the hundreds of other …
Digital marketers, and now Wall Street, are cashing in on major social platforms like Facebook, LinkedIn and Twitter. But nipping at the heels of these wildly successful services is …
The Hunger Games broke box office records this weekend, earning its spot as the highest grossing domestic opening for a movie that isn’t a sequel. The film adaptation of …
Social engagement is always a bit of an experiment. You play with different forms of social media posts, hoping that one will result in an overwhelming amount of positive …
Chicago has had its fair share of films. Of course, the John Hughes films rank at the top of the list, along with the likes of “The Dark Knight” …
In love with Instagram, but not in love with the interface? Gramory may be the solution to your photographic problems. Gramory was released at the end of February and …
Anyone else having trouble containing their excitement for Sunday’s Mad Men Season 5 premier? It’s only three days away – but until then, you’ll have to get your Sterling …
The weather is getting warmer, the days are getting longer and the need for a vacation is getting stronger. As we approach vacation season, and your yearning for a …
Looking to stay in the know about digital marketing between meetings, assignments and events? These 5 options can you keep you plugged in right from your mobile device. While …
Tax season will quickly be coming to a close, which means that if you haven’t started filing your taxes you could probably use all the help you can get. …
MailChimp is an email marketing service known for its easy-to-use interface and captivating mascot (just for fun, here’s the story of the evolution of MailChimp’s logo). Here’s why MailChimp’s …
Pumping out consistent, quality blog content can be a daunting task. Whether it’s a personal blog or a company blog, everyone hits that “what do I write about now?” …
We’ve spent a fair amount of blog posts discussing new social media tactics by fashion brands (including Gap and New York & Company). Generally, when going through various social …
Ah, newspapers: the dinosaurs of the media world. Paper-based sources are quickly losing momentum in the news industry, forcing old school companies to break habits and adapt to an …
At lonelybrand, we know how important social engagement is when a company uses digital marketing to reach its audience. That’s why when we see a company that is doing …
Visual stimulation seems to be a significant unmet consumer need in 2012. Social network Pinterest offers a unique and simple way to discover and share imagery with connections by …
“We didn’t need dialogue. We had faces!” That is one of the most memorable lines from Billy Wilder’s “Sunset Boulevard.” Norma Desmond, played by Gloria Swanson, laments the death …
St. Patrick’s Day is one of the biggest bar-hopping holidays of the year. The local pubs, buses and subway terminals always end up flooded with groups ready to party. …
Looks like McDonald’s has taken yet another stab at frying up an inorganic viral campaign. This time around it’s #shamrocking, the fast food giant’s answer to internet sensations planking, tebowing, …
You would think that a brand as large as Coca-Cola or Dr. Pepper wouldn’t need to worry about social engagement. After all, the audience is already attentive to new …
With a Walgreens or CVS on what seems like every block, drugstore chains are in fierce competition to win the hearts and minds of consumers. They’ve already saturated our city blocks …
Of all the talking points of South By Southwest Interactive—Highlight is the next big social trend, Angry Birds Space is angrier than all those other Angry Birds, etc—Homeless Hotspots …
It was recently announced that Apple was acquiring the app search engine Chomp. AppAdvice says the acquisition will result in an overhaul of iTunes, revamping its appearance and improving …
