5 Companies Who Are Doing Integrated Marketing Right in 2018
August 7, 2018 Case Studies, Digital Marketing
To better understand integrated marketing, we look at three companies who are using it to its full potential.
Author: Jackie Quintana
3 Ways to Refresh Your Facebook Content
November 6, 2016 Social Media Marketing
As organic reach on Facebook declines, it may be time to refresh your Facebook content strategy.
How to Use Facebook Ad Scheduling
August 14, 2014 Digital Paid Media, Social Media Marketing
Facebook recently launched ad scheduling, a process where marketers can target messages to be delivered at certain times during the day.
Fitstagram: How Instagram Motivates Health & Wellness
July 14, 2014 Social Media Marketing
Fitness Instagram accounts provide a whole new way to reach audiences and create brand advocates.
How to Deal with Negative Comments on Facebook
July 10, 2014 Social Media Marketing
Don't know how to respond to a "Negative Nancy" on your Page? Here's how to handle negative comments on Facebook.
3 Examples of Great Facebook Promotions
July 1, 2014 Social Media Marketing
To better engage your audience with Facebook promotions, we look at a few great examples.
How to Promote Your Facebook Event
June 26, 2014 Social Media Marketing
How can you get your business's Facebook event to stick with your audience? Here are three tips to get you started.
Best Online Communities: DailyBurn
June 24, 2014 Digital Marketing
DailyBurn focuses on providing its subscribers with more than just video workouts, but an engaged online community that helps support their product.
Real-Time Marketing Favorites: May Kickoff
May 5, 2014 Digital Marketing, Social Media Marketing
Cinco de Mayo, Kentucky Derby, May the 4th, all are great opportunities for real-time marketing. Take a look at our favorite picks from the weekend.
Reddit’s Tech Section: A Lesson in Community Moderation
April 23, 2014 Social Media Marketing
Reddit moderators used an auto-moderation tool to censor major topics on the site. The result was banishment from the front page.
How to Avoid a Twitter Catastrophe
April 18, 2014 Social Media Marketing
We just learned a lesson in Community Management from American Airlines. Now, U.S. Airways teaches us a new lesson: how to avoid a Twitter catastrophe.
American Airlines’ Twitter Threat: A Lesson in Community Management
April 14, 2014 Social Media Marketing
American Airlines received a terrorist threat from a teen Twitter user. Their response was a perfect lesson in community management.
Facebook Messenger: Worth the Mandatory Download?
April 10, 2014 Mobile Marketing
Facebook really wants you to download Facebook Messenger. So much so, that they are removing the chat option from the main Facebook iOS and Android apps.
Key Takeaways from Twitter’s New Layout
April 8, 2014 Social Media Marketing
Pretty soon all Twitter users will see the new design on their own accounts. Here are the major points you need to know.
3 Highlights from the Taco Bell Breakfast Campaign
April 1, 2014 Digital Marketing
You may crave Taco Bell breakfast after reading this, but their campaign is that good.
March Madness: Our Final Four Brand Picks
March 28, 2014 Digital Marketing
March Madness is an ideal event for all marketers. Out of all the awesome campaigns this year, here's our final four.
Tastemade: Lessons in Awesome User-Generated Content
March 25, 2014 Digital Marketing
Tastemade is "not your mother's food network" and the next step in awesome user-generated content.
The Happiest Instagram on Earth: Disney
March 20, 2014 Mobile Marketing
All brands should aspire to have an Instagram account like Disney's.
3 Multicultural Marketing Mistakes
March 18, 2014 Digital Marketing
We've identified some multicultural marketing mistakes so you don't have to make them.
Can “Milk Life” Resurrect the Milk Brand?
March 12, 2014 Digital Marketing
Could the new "Milk Life" campaign help with slumping sales and interest?
Goodbye, Vizify
March 6, 2014 Social Media Marketing
Social media data startup Vizify announced yesterday that it has been acquired by Yahoo, in an attempt to bring a new look to visual data.
How to Surprise and Delight Your Customers
March 4, 2014 Social Media Marketing
One tactic that brands often use to find and/or create brand advocates is surprise and delight. We explore how to execute these promotions correctly.
Diet Coke’s New Message: You’re On (Coke)
March 3, 2014 Digital Marketing
Coca Cola is running a new ad campaign for Diet Coke with the slogan "You're On." According to the Twitterverse, it reads as "You're On Coke."
Latinos Ahead in Digital Consumption
February 27, 2014 Digital Marketing
Digital consumption is the highest it's ever been in the U.S., according to Nielsen's Digital Consumer Report. Latinos are the highest consumers.
What Not to Tweet During the Oscars
February 25, 2014 Social Media Marketing
With the Oscars coming up on Sunday, you may be thinking of tweeting opportunities at hand. If you are, here's what NOT to tweet.
How to Cite Creative Commons Images
February 21, 2014 Content Marketing
Sometimes you can't find the image you're looking for and need to use a Creative Commons-licensed image. Here's how to cite it correctly.
Content Marketing Lessons: The Lego Movie
February 19, 2014 Content Marketing
Why is "The Lego Movie" a terrific example of content marketing? We look at the movie and the various reasons it attracts customers and viewers.
#SochiProblems Helps Clorox Win Gold at the Olympics
February 18, 2014 Social Media Marketing
Many brands have steered clear of interacting with the Olympics this year due to various reasons, but Clorox found a way.
Holiday Roundup: 3 Great Valentine’s Day Promotions
February 11, 2014 Social Media Marketing
Brand Valentines take much thought and effort to stand out from the crowd AND relate back to the actual brand. Here are 3 that did the job.
How to Digitize WOM Efforts in the Healthcare Industry
February 10, 2014 Digital Marketing
Consumers seeking new physicians still follow word-of-mouth healthcare referrals more than any other source. How can they start to trust digital efforts?