Author: Jackie Quintana

Could the Facebook Paper app become the new look for Facebook?

The Super Bowl brings a unique mix of interactions to Twitter, from commercial reviews to great game moments to epic brand successes...and failures.

There are a few ways to let your employees contribute to your online presence. The right kinds of interactions will benefit your audience and employees.

Some B2B marketers may still be hesitant to try Instagram, a tool that has been dominated by B2C companies.

With the New York Times adding native advertising to its redesigned website this year, there is no doubt that we will continue to see more branded content.

Are you sick of selfies yet? The newest Dove ad is a 7-minute short film called "Selfie," and it may change your mind.

Recently, Fox promoted The Mindy Project on Tinder, the popular dating app. We explore the benefits and drawbacks of such a partnership.

If you want to focus more on social customer service this year, here are a few tips to get you started.

As Twitter announced the addition of Promoted Accounts to users' timelines, it has become clear that marketers will have to pay to play in social media.

Both Instagram and Pinterest appeal to unique audiences who, if approached correctly, can be a great benefit your business.

Last week, Instagram launched Instagram Direct. Here's how it can affect brands.

If you're looking for a fun gift idea, look no further than your own Instagram feed.

DiGiorno's Twitter takeover during "The Sound of Music" provides a valuable lesson for marketers.

In multicultural marketing, it is important to rethink your strategies to avoid any of your ideas getting lost in translation.