4 Best Practices for Video Email Marketing
June 28, 2013 Digital Marketing
Still using static images in your email blasts? It might be time to switch up your format. Research has shown that video and e-mail marketing can increase CTR by more …
Month: June 2013
Call for Guest Bloggers
June 28, 2013 Digital Marketing
Are you an experienced community manager, SEO or analytics wiz with a penchant for writing? Over the years we’ve clocked in close to 1,000 lonelybrand blog posts to help …
3 Handy SEO Extensions for Chrome
June 27, 2013 Digital Marketing
There is no shortage of tools out there to help you analyze links, keywords and other important SEO elements. But even better than grabbing a URL and pasting it …
The Right and Wrong Way to Use Reddit (for Brand Marketers)
June 27, 2013 Content Marketing
Reddit is kind of a polarizing entity. On one hand, it can help you find valuable content to share. On the other hand, it can take you down in …
3 Ways Burberry’s “Kisses” Spurs User Engagement
June 26, 2013 Digital Marketing
Burberry and Google caught tech writers’ and marketers’ attention a couple of weeks ago when they introduced their joint “Kisses” project. The app/site allows users to capture their own …
How to Write Effective Mobile Survey Questions
June 26, 2013 Mobile Marketing
CAPI software (Computer-Assisted Personal Interviewing) and mobile survey apps have had a profound and revolutionary effect on the survey data collection profession, rendering phone and door-to-door surveys all but …
Blogger Outreach 101
June 25, 2013 Content Marketing
Product reviews, interviews and guest posts are all great opportunities to spread the word about your brand. They’re also great ways to make valuable connections with bloggers that fit …
Using Bitly Bundles for Content Curation
June 25, 2013 Content Marketing
Want to share a series of related links without bombarding your followers with a stream of similar messages? Take a cue from WBEZ, the Chicago affiliate of NPR, who recently …
3 Steps To Take Before Implementing Gmail’s Google Plus Widget
June 24, 2013 Digital Marketing
If your brand still has an active presence on Google Plus, we have great news. Google recently introduced the Google Plus widget as a Gmail feature. The widget culls …
Company Apology Lessons from Kickstarter
June 24, 2013 Digital Marketing
Things happen quickly and publicly in the digital world. This is great news when things go your way, but when mistakes happen, those happen quickly and publicly, too. Last …
5 Big Takeaways from Nitrogram’s Instagram Report
June 21, 2013 Social Media Marketing
Instagram has had quite an impact on the retail web. It continues to be an excellent way to connect with smartphone-wielding teens, and its userbase of 90 million monthly users …
3 Things You Need to Know From Salesforce’s Facebook Benchmark Report
June 20, 2013 Social Media Marketing
Salesforce Marketing Cloud recently compiled a report focused on the most and least effective advertising options that Facebook offers marketers. The report itself measured ad spend made via Social.com …
Curating Content, Step 4: Share It
June 20, 2013 Digital Marketing
We’ve covered the first three steps of content curation: identifying your content niche, finding content and saving articles. At this point in the process you’ve taken in a heap …
Celebrate Customer Birthdays with These 2 Email Promos
June 19, 2013 CRM
Customer retention is extremely important, and an easy way to demonstrate how important your customers are to your brand is to craft email campaigns based around their birthdays. They …
What Marketers Need To Know About DuckDuckGo
June 19, 2013 Digital Marketing
On Tuesday DuckDuckGo proclaimed via Twitter that they had officially hit 3 million daily searches. That’s small beans compared to Google’s 100 billion plus searches per month, but you’ve …
4 Ways to Prevent Email Crises
June 18, 2013 Digital Marketing
The German branch of PayPal had a bit of a crisis on its hands when an email went out a little over a week ago, telling customers that 500 …
Houzz: A Lead Gen Tool for Home Improvement Brands
June 18, 2013 Social Media Marketing
Name a hot visual network that welcomes home improvement and interior design brands. Chances are, you answered Pinterest, right? Sure, there are plenty of interior design and home improvement …
Digital Marketing Toolbox: Followerwonk
June 17, 2013 Social Media Marketing
Wondering how your Twitter presence stacks up against your competitors and colleagues? Followerwonk lets you make the comparison instantly, on several levels. What does it offer? Social authority analysis …
Content Curation, Step 3: Save It For Later
June 17, 2013 Content Marketing
Content curation is a multi-step process. Once you identify share-worthy content and actually go out and find that content, in most cases you’ll want to tuck those articles away for …
3 Digital Marketing Lessons We’ve Learned from “Arrested Development”
June 14, 2013 Digital Marketing
Thanks to Netflix, “Arrested Development” fans have been able to catch up on the family and everything that has happened in their seven-year hiatus. With our favorite characters returning …
Curating Content, Step 2: Find Relevant Content
June 14, 2013 Content Marketing
The first step in the content curation process is to write your content curation manifesto. Next up, you’ve got to get out there and actually find the stuff that fits …
Hashtags Debut on Facebook, But Will They Work?
June 13, 2013 Social Media Marketing
After months of speculation that the hashtag would make its way to Facebook, the pound sign has arrived at last. Hashtags have long existed on Twitter, and more recently …
3 Tips for Incorporating Calls to Action in Blog Posts
June 13, 2013 Content Marketing
We know that having a call to action can improve engagement on social and encourage conversion on landing pages. But what about content marketing? Can your blog posts benefit …
Serving Customers with Local Promos Courtesy of Geotargeted Texts
June 12, 2013 Mobile Marketing
Forget LivingSocial and Groupon, the latest in local promotion tools involves spurring conversion by serving customers geotargeted SMS messages. The brand sending out the texts simply asks customers to …
Curating Content, Step 1: Write Your Content Curation Manifesto
June 12, 2013 Content Marketing
Hold on a minute before you send that tweet. You’re excited to share great content from around the web, but before you do so, there’s an important question to ask: …
What Twitter’s Ad Exchange Could Mean for Brands
June 11, 2013 Digital Paid Media, Social Media Marketing
Taking a cue from one of its social rivals, Twitter will be launching an automated ad exchange of its own. AdAge details that the exchange will enable brands to …
Keeping Things Interesting on Instagram: Hints from Lowe’s
June 11, 2013 Social Media Marketing
No matter how many filter/blur/border combinations you come up with, if you’re sharing the same old thing on Instagram your feed is bound to get boring. Sure, product shots …
The Importance of Customer Retention (and 4 Ways to Improve Yours)
June 10, 2013 CRM
Finding new customers is great, but keeping old ones and turning those new customers into loyal buyers is even more important. Customer retention is the name of the game …
Digital Dads: Targeting Fathers in the Online Space
June 10, 2013 Social Media Marketing
With Father’s Day right around the corner, many brands are busy launching dad-specific digital promotions. Pinterest is helping brands promote products through Father’s Day wish lists and on Facebook we’ve …
3 Crowdsourcing Lessons From The Nitrate Film Interest Group
June 7, 2013 lonelybrand Culture, Social Media Marketing
Crowdsourcing has proved a successful and effective technique for a number of brand-affiliated projects. Many brands have turned to crowdsourcing to gather user-generated content from fans and customers (like …