Curating Content, Step 4: Share It

Curation ShareWe’ve covered the first three steps of content curation: identifying your content niche, finding content and saving articles. At this point in the process you’ve taken in a heap of content and you’re all the wiser for it. Now it’s time to take it full circle and share those awesome Web particles with your network. There are tons of amazing tools out there, many of which come witha hefty price tag. But since all the tools I’ve covered in this content curation series thus far are free, we’ll stick with that theme. Here are some of what I consider the best free scheduling tools.

Buffer

Buffer is my personal favorite tool for sharing content from around the Web. Grab the browser extension and whenever you find something share-worthy, click the button to add it to your Buffer. You don’t even have to mess with scheduling — times are all set up automatically, and can even be optimized beforehand to sync with your best times to tweet (as determined by Followerwonk). If you’re so inclined, you can hook Buffer up to other networks, too, including Facebook and LinkedIn.

Buffer Scheduling

HootSuite

HootSuite has paid plans, but the free option has more than enough horsepower for your content curation scheduling needs. Just hop into the HootSuite dashboard and manually schedule your messaging for Twitter, Facebook, Google Pus and LinkedIn.

HootSuite Scheduling

Facebook Scheduler

Sharing one platform at a time can take forever, but if you’re focused strictly on Facebook, the platform’s scheduling function will do the trick. The best part is you’ll be able to jump into your Activity Log to see exactly what the post will look like in Facebook — a luxury you don’t always have through external tools.

Facebook Scheduling

What’s your favorite mechanism for pushing out curated content? Share your favorites, and be sure to check out our full series on how to curate content below.

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Lonelybrand Content Curation Series

Source: http://lonelybrand.com/blog/curating-content-step-1/

Jun 23, 2013 - lonelybrand.com - 191
Curating Content, Step 1: Write Your Content Curation Manifesto

Hold on a minute before you send that tweet. You're excited to share great content from around the web, but before you do so, there's an important question to ask: what exactly is valuable content in the eyes of your audience? Without defining your content curation mission, you'll have one of two problems. In one scenario, [...]

Jun 23, 2013 - lonelybrand.com - 219
Curating Content, Step 2: Find Relevant Content

The first step in the content curation process is to write your content curation manifesto. Next up, you've got to get out there and actually find the stuff that fits into that mission. But with so much noise on the Internet, this can be easier said than done.

Jun 23, 2013 - lonelybrand.com - 263
Content Curation, Step 3: Save It For Later

Content curation is a multi-step process. Once you identify share-worthy content and actually go out and find that content, in most cases you'll want to tuck those articles away for later sharing rather than blasting them out right away. To be perfectly honest, there isn't one perfect content collection tool out there - at least not [...]

Jun 23, 2013 - lonelybrand.com - 263
Curating Content, Step 4: Share It

We've covered the first three steps of content curation: identifying your content niche, finding content and saving articles. At this point in the process you've taken in a heap of content and you're all the wiser for it. Now it's time to take it full circle and share those awesome Web particles with your network.