Month: April 2013
Some people take to Twitter so naturally that it seems like it was created just for them. Food aficionado Alton Brown is one of those people. The engagement he gets …
Given the overwhelming success we’ve seen with images on other platforms from Facebook to Pinterest and Instagram, we decided to run a little experiment with images on our blog. …
There are many effective ways to gather leads for a brand. You can create a newsletter, hold a giveaway or set up a loyalty program. But one of the …
Whether you’re a seasoned marketer or a college student, entering the world of digital marketing can be intimidating. With new online platforms and tools emerging every day, the field …
We know how important it is to accompany your digital content with attractive imagery. When your creative juices start to run low, though, it can be difficult to find …
Earlier in April the SEC released a report approving social media as an appropriate means for communicating with investors. And while many companies are still figuring out exactly what social media …
How easy is it to navigate through your site? If you can’t take the time to reach out to power users for feedback, or conduct UX tests, you can …
Disqus is a steady referral traffic source for the lonelybrand blog. It’s high quality traffic, with people visiting an average of 12 pages per visit and sticking around long …
Video is a great way to build brand recognition, but it can be difficult to convert those viewers into fans and, hopefully, customers. Fortunately, you don’t have to have …
Earlier this week Comedy Central announced the upcoming #ComedyFest, “a five-day celebration of comedy taking place on Twitter.” The event will open on April 29 with a sign of …
We’ve written lots of posts about adding a variety of tactics to your social media strategy, and how it’s important to have that social media strategy. But a specific …
A few weeks back we were asked how “burying the lead” in email newsletters — that is, placing the piece of content that is referenced in the subject line further …
YouTube recently announced a beta service that allows YouTube channel owners to connect their YouTube presence to multiple Google Plus accounts. What does this mean for brand marketers? It …
Inbound links are beneficial to your site from both an SEO and a credibility perspective. And while it’s easier than ever to figure out who is linking to your content, that leaves …
Every brand hates to see a subscriber go, but few make the effort to win back potential unsubscribers before they click that dreaded button for the final time. Most …
When it’s been a while since a user has engaged with your brand, email is a logical and direct channel for reengagement But let’s not forget: the inbox is a sacred …
Timing and targeting can make all the difference in the success of an ad. Lucky for us online advertisers, Twitter just released keyword level targeted ads, a tool that …
Evergreen content is not only a good way to bring people to your site and your blog months after it’s published, it’s also a good way to boost traffic …
One of the biggest challenges in networking in the digital space is keeping your contacts straight. I’ve resorted to spreadsheets of names, emails and outreach dates just to keep …
When’s the last time you saw a teenager without a smartphone glued to their hand? A look around any American high school campus, mall or sidewalk suggests that teen …
We know that the key to conversion is having an excellent and well-optimized landing page. Even if your landing page has a great design and a clear call to …
Is Facebook finally bringing the coveted “intent to purchase” factor to its advertising platform? The release of new partner categories certainly hints that they are trying. Before the release, …
We recently discussed how you can tap one of your most reasonable resources (your super fans) and use them to help advocate your brand. If you’ve found and identified some of …
Google inspired shock, awe and some epic headlines when it killed off Google Reader last month. “Like a Dagger to Bloggers’ Hearts, Google Just Killed Google Reader” – The …
A few weeks ago we featured three brands that were taking the challenge of Vine and creating fun, interesting, and brand-centric videos. Now that more brands have found their …
If there’s one burning question on every brand marketer’s mind these days, it’s “how can I make my content go viral?” The short answer is that there’s no magic formula. …
Earlier this week we covered ten ways to get press as a Help A Reporter Out source, but HARO is equally useful for its namesake: reporters. And since content …
Customers who connect with you across the digital space can be an excellent resource for opinions and information, but it can be hard to connect with them when you …
With 90 million monthly users, Instagram provides marketers and brands with a huge audience just waiting to be reached. Of course, getting your content in front of these users …
Between the “top 5%” campaign and new thought leadership updates, LinkedIn is putting noticeable effort into boosting site engagement these days. In the most recent effort to increase conversation, LinkedIn is rolling …
