Category: Social Media Marketing
Back in May Foursquare gave Foursquare users the ability to browse restaurant menus from within the app. To reap the full benefits of your Foursquare menu, follow these three …
About a month ago, we praised LinkedIn Group's content-friendly makeover and the introduction of the cover photo. Here's a quick tutorial on how to switch out your group's hero …
As stars walked the red carpet at Sunday evening's Emmy Awards, Target's social team was busy turning the night's most talked-about fashion into a shopping opportunity.
Good news for content managers: Facebook has significantly increased the size of link images with the goal of increasing click-through rates and making link-based posts more engaging.
Forming a social media strategy seems simple enough, but what happens when you have to communicate with kids and tweens? Here are some examples from LEGO, American Girl & …
Last week Instagram’s director of business operations told the Wall Street Journal that users can expect the platform to begin selling ads “within the year.”
How do you create a brand social media strategy for teens that is appropriate but also entertaining? We took a look at Clearasil, Claire's and delia's to find out.
We did some digging and found four HootSuite cheats and apps that will help you stay a little more organized and make the accounts easier for you to manage.
Between the acquisition of MoPub, endorsement from a former Facebook product manager and the IPO filing, it’s been quite a week for Twitter.
Office merchandise may seem like it doesn't lend itself to the visual nature of social media, but Staples' social accounts prove that school supplies can actually make for shareable …
Select news organizations now have the ability to incorporate and gather data from Facebook conversations into their broadcasts. This is an exciting new way to integrate social and traditional …
The use of a Facebook hashtag makes a post less likely to go viral, less engaging for individual fans and actually decreases that post's organic reach. Meanwhile, hashtags more …
The latest Edge Rank changes are minor, and at the end of the day the key to getting your posts rendered is sharing consistently high quality content. Here are …
Establishing a presence on Quora can help you promote your restaurant and establish your expertise. We've laid out Quora for foodies in just three steps.
Thanks to the social network's updated terms of service, page admins are no longer required to use third party apps for contests.
We've laid out the types of content you should use to market to teenagers with LinkedIn University Pages, from campus life to admissions tips and features on past and …
Toaster Strudel wants fans to answer the question, "How do you get your morning moving?" using the designated #StrudelArt hashtag. Participants will get something special in return.
In the past several months we've seen a continuous stream of marketing-friendly updates from LinkedIn. The latest change is a makeover for LinkedIn Groups, which includes a cover photo.
Many brands have used Pinterest to death, but J.Crew recently found a creative new approach: debuting their September style book exclusively on Pinterest.
The Airbnb team is already known for its content marketing brilliance and now they're adding Vine to the promotion arsenal with Hollywood and Vines.
Before you start spamming in vain, check out the following steps to social influencer outreach. You’ll get the promotion you’re looking for and build valuable networking relationships.
There still seems to be a line of thinking that certain businesses and brands can't benefit from social media. Take the jump into the world of social and be …
Registration for Social Media Week Chicago 2013 is now open and the free spots are set to go quickly. Here are our picks for ten must-attend SMWChicago sessions.
In 2013, the primary goals of social media marketing have shifted from a strict sales-based focus to more abstract measures such as consumer engagement and brand lift. That doesn't …
Pinterest brings to mind pins of recipes and fashion tips, but B2B brands can actually use it to promote their content. We’ve got four great tactics to help you …
NowThisNews recently used an animated infographic on Instagram video to share a collection of data on Afghan civilian casualties after the withdrawal of American troops.
If you created your LinkedIn profile in a hurry, we’ve got five quick suggestions to help you improve your profile and your ability to connect with others.
Fashion houses just got a little more social. Giorgio Armani has teamed up with the social video platform VideofyMe to develop its very own filter and social contest based …
We're excited for the introduction of Facebook embeddable posts — a social plugin that lets you easily add public posts from Facebook to your website. To get started, click …
Chipotle’s been making headlines in the social space for the last week or so. First, when their Twitter account was “hacked,” and then again when they stepped forward and …
