When is Social Media a Liability?
December 3, 2013 Social Media Marketing
What's the ROI of social? Well, that's up to you. Learn more about what not to do with your brand's social media accounts, despite popular belief.
Category: Social Media Marketing
5 Social Marketing Strategies for Launching a New Product
December 2, 2013 Social Media Marketing
Businesses know the importance of integrating social media with their content, and it can be just as important when launching a new product.
Introducing Twitter Custom Timelines
November 26, 2013 Content Marketing, Social Media Marketing
You might be wondering how, if at all, Twitter custom timelines could benefit your brand. We've come up with a list of ways any brand could could use them.
Add Locations to Your Pins with Pinterest Place Pins
November 25, 2013 Social Media Marketing
Pinterest has just introduced Place Pins, giving users the ability to add locations and maps to new and existing pins.
4 Steps to Take Before Outsourcing Social Content
November 20, 2013 Content Marketing, Social Media Marketing
Outsourcing social content creation can help overwhelmed brands, but there are steps that need to be taken to make the transition as seamless and effective as possible.
4 Easy Ways to Get Your Facebook Page Ready for the Holidays
November 19, 2013 Social Media Marketing
If your brand's Facebook page is still desperately holding onto summer or the first days of fall, we've got a few easy ways to prep it for the holidays.
4 Small Business Saturday Promo Ideas
November 7, 2013 CRM, Social Media Marketing
Big name department stores are already leaking their Black Friday sales, but we have a few ways to boost your biz's visibility on Small Business Saturday.
How to Remove a Google Plus Page Manager
November 6, 2013 Social Media Marketing
If you've had a team member part ways, you probably need to remove them as a Google Plus manager. We'll walk you through the simple process.
Finally! Google Plus Vanity URLs Roll Out to Users
October 31, 2013 Social Media Marketing
Accessing company and personal profiles is (finally) much easier with Google Plus vanity URLs.
What To Do When Your Third-Party Social Account is Hacked
October 30, 2013 Social Media Marketing
If your third-party social account is hacked, here are the steps you should take to return everything to normal as quickly as possible.
What Should You Do When Social Sites Go Down?
October 29, 2013 Social Media Marketing
What is a community manager to do when his or her social sites go down? First, don't panic! Next, keep these steps in mind.
Turn Your Contact List Into a Facebook Ads Custom Audience
October 28, 2013 Social Media Marketing
Last week, Facebook rolled out its Custom Audience feature to all ad formats. Brand marketers can now upload contact lists and target current customers.
Tailwind Acquires PinReach: What You Need to Know
October 22, 2013 Analytics and Insights, Social Media Marketing
Tailwind acquires PinReach and takes over the Pinterest analysis service. The problem? It's coming with a price tag.
7 Social Media Strategies to Bolster Your Crowdfunded Campaign
October 21, 2013 Social Media Marketing
We interviewed a group of successful Indiegogoers, Kickstarters and crowdfunders to find out their best social media strategies for crowdfunded campaigns.
Study Finds Twitter-Hosted Images Get More Retweets
October 16, 2013 Social Media Marketing
HubSpot's Dan Zarrella analyzed over 482,000 randomly selected tweets, and found tweets with Twitter-hosted images were much more likely to be retweeted.
Make Your Pinterest Pins Bing-Worthy in 3 Steps
October 14, 2013 Social Media Marketing
Bing recently announced pins will be included in image search results. Here are three steps brands can take to make their Pinterest pins Bing-worthy.
Pinterest’s Promoted Pins Look A Lot Like Organic Content
October 11, 2013 Social Media Marketing
Promoted Pins look a whole lot like organic pins. Without rolling over the pin, the only indication that the content is sponsored is the grey text and icon seen …
Organic Backup: The Key To Paid Social Success
October 10, 2013 Social Media Marketing
Brands must constantly evolve their social growth strategies to ensure that they are not being perceived as spammy or annoying. Providing valuable content for users is critical.
Google Hashtag Searches Now Pull in G+ Posts
October 8, 2013 Social Media Marketing
Google hashtag searches are now tied directly to Google Plus content, which will now rotate in a column of the righthand side of the search engine results page.
Bigger Facebook Link Images Mean More Clicks, EdgeRank Checker Says
October 4, 2013 Social Media Marketing
Bigger is better on Facebook. EdgeRank Checker has confirmed that larger Facebook link images get more clicks and engagement than their smaller predecessors.
Pinterest Boards Now Appear in Bing Image Search
October 4, 2013 Social Media Marketing
When you search for images on Bing, related Pinterest boards will appear right next to regular image search results from around the web.
Timing+ Helps You Identify Your Best Times for Google Plus
October 3, 2013 Social Media Marketing
The amount of tools and reports available for Google plus are still somewhat limited. How can you determine your best post times? Enter Timing+.
Facebook Graph Search for Posts: 3 Implications for Brand Marketers
October 2, 2013 Social Media Marketing
Rather than seeing posts exclusively in the Newsfeed or on a Timeline, we can now sift through content by topic.
3 Easy to Miss Facebook Insights (And How to Use Them)
October 1, 2013 Social Media Marketing
There are some bits of Facebook Insights data that are easy to overlook, even though they're useful. We've identified how your brand can use them.
Facebook to Introduce More Relevant News Feed Ads
September 30, 2013 Social Media Marketing
Facebook Engineering Manager Hong Ge announced that the social networking giant would be working to make its infamous News Feed ads more relevant to users.
Freshen Up Your Twitter Feed with MagicRecs
September 30, 2013 Social Media Marketing
Users can follow MagicRecs “to receive instant, personalized recommendations for users and content via direct message.” This can help keep content and conversation fresh.
Social Media & Healthcare Reform: Q&A with BCBSIL’s Social Team
September 27, 2013 Social Media Marketing
Online community management certainly has its complexities. Add in strict industry guidelines and a monumental policy shift, and you've got a tough job.
Introducing YouTube Google Plus Comments (And Why They Matter)
September 26, 2013 Social Media Marketing
We've summarized the three big changes the YouTube Google Plus comments will bring, and have laid out exactly how they'll benefit your brand.
4 Easy Ways to Optimize Your Brand’s Facebook Events
September 25, 2013 Social Media Marketing
Before you start going crazy with Facebook events, make sure you take the time to optimize. From images to paid promotion, there are plenty of ways to get more …
Shareable Visual Content: 8 Ideas from Cars.com at Social Media Week
September 25, 2013 Social Media Marketing
How can you incorporate imagery into your social content? Angie Trigilio, Manager of Creative Services at Cars.com, shared her top social design tips.