Category: Social Media Marketing
Vine and Instagram video have a combined age of just nine months, but both are already making waves in the world of social media promotions. So far we’ve seen …
Now that Pinterest has become a typical part of many brand marketers’ social media strategy, new techniques and board ideas are harder to come by. It can be hard …
In a blog post published late last week Pinterest announced that they will begin to “suggest personalized pins and boards based on websites you go to that have the …
Remember the good laugh we all had last May when Facebook made its disappointing Nasdaq debut? The beatings that continued throughout 2012 earnings calls, or when the tech press …
We know from experience that social networks like Twitter and Facebook can result in purchases, conversions and other meaningful results for B2B and B2C brands alike. But that doesn’t …
You can’t spend too much time on TechCrunch without running into metrics like time on site and unique monthly visits. While both of these measures are valuable to the …
LinkedIn ads have been around for years, but until now any sponsored content on the professional platform was restricted to the ad-heavy sidebar. Starting this week though, LinkedIn advertising …
Just 6% of online US adults are using Reddit to discover and share links, but thanks the unrelenting enthusiasm of that small user base, it’s become an undeniably powerful tool for …
You’ve probably noticed by now that Instagram video exists. In the weeks since its debut, I’ve seen my fair share of the following: coffee swirling in its cup, dogs …
When Pinterest became the social media darling of 2012, it eclipsed a lot of its competitors, and became the new go-to social network for brand marketers everywhere. Although Pinterest …
There’s a lot of buzz in Chicago these days about Divvy, the new bike-sharing program that launched in June. The branded blue bikes are a marketing tool all on …
How often do you visit your dusty old Google Plus profile? Even with Google’s handy dandy multiple accounts feature, I navigate to my G+ feed let’s see…approximately never (outside …
A recent adjustment in Facebook’s guidelines regarding pages has created a lot of buzz for brand marketers. In case you missed it, the section of Facebook’s cover image guidelines …
There are two commonly known truisms about Reddit. One: do not, under any circumstances, try to pull a fast one on, spam or annoy Redditors. Two: the site is …
If you live in Chicago, you know just how invested the city got as the Blackhawks made their way to a Stanley Cup victory. Of course, it wasn’t just …
We know that social media is a fickle mistress. Thanks to advanced algorithms and already densely populated feeds, trying to get your content seen can be a difficult task. …
It can be hard to hijack a hashtag and make it your own, but that’s exactly what Jell-O attempted to do with the infamous #FML. FML — or f*** …
Ten socially savvy companies made LinkedIn’s list of top 2012 company page performers. In a recent post on the LinkedIn blog, these companies share their top tips for driving engagement …
Instagram has had quite an impact on the retail web. It continues to be an excellent way to connect with smartphone-wielding teens, and its userbase of 90 million monthly users …
Salesforce Marketing Cloud recently compiled a report focused on the most and least effective advertising options that Facebook offers marketers. The report itself measured ad spend made via Social.com …
Name a hot visual network that welcomes home improvement and interior design brands. Chances are, you answered Pinterest, right? Sure, there are plenty of interior design and home improvement …
Wondering how your Twitter presence stacks up against your competitors and colleagues? Followerwonk lets you make the comparison instantly, on several levels. What does it offer? Social authority analysis …
After months of speculation that the hashtag would make its way to Facebook, the pound sign has arrived at last. Hashtags have long existed on Twitter, and more recently …
Taking a cue from one of its social rivals, Twitter will be launching an automated ad exchange of its own. AdAge details that the exchange will enable brands to …
No matter how many filter/blur/border combinations you come up with, if you’re sharing the same old thing on Instagram your feed is bound to get boring. Sure, product shots …
With Father’s Day right around the corner, many brands are busy launching dad-specific digital promotions. Pinterest is helping brands promote products through Father’s Day wish lists and on Facebook we’ve …
Crowdsourcing has proved a successful and effective technique for a number of brand-affiliated projects. Many brands have turned to crowdsourcing to gather user-generated content from fans and customers (like …
Happy Donut Day, America. While New York is fully captivated in its love affair with the cronut, back here in the Midwest we’re still getting our jollies from the …
On June 3 Vine invited Android users to join the 6-second looping video platform. The app has been available to iOS users since January 2013, and managing to acquire …
Question and answer platform Quora was founded in 2009 by former Facebook employees Adam D’Angelo and Charlie Cheever. For several months after the tool’s public launch, it was near …
