A Look Back at SXSWi Through the Eyes of Twitter

sxswNot all of us were fortunate enough to play in the rain at SXSWi this year. Lucky for us though, Twitter serves as a magical portal to all the action.

As usual, SXSWers turned to Twitter rather than the other social platforms to share their interactive experience. According to the Meltwater Group, of the 330,060 conversations about SXSW that took place in social spaces last weekend, 95% were on Twitter.

Let’s take a look at the action in Austin according to the Twittersphere.

Top influencers for #SXSWi

According to hashtagify.me, the top influencers for the hashtag #SXSWi were:

  1. Mashable
  2. twitcam
  4. CaseFoundation
  5. Delta

Popular hashtags associated with #SXSWi:

  • #keynoteunde – keynote speaker Baratunde Thurston, Director of Digital for The Onion
  • #internetofcrap – a term from Thurston’s keynote
  • #pinterest – (big surprise)
  • #sxaccel – SXSW accelerator startup competition
  • #sxswsocialmedia

Peak tweeting times

According to hashtags.org, the #SXSWi hashtag was most popular at 11am on Tuesday, March 13, closely followed by Saturday early afternoon.


SXSWi, in 5 tweets or less

Didn’t follow #SXSWi on Twitter? We’ve got you covered.


Which users and hashtags did you track on Twitter to stay up to date with SXSWi from afar? Share your favorites with us on Twitter.