Category: Marketing

Bing is revamping the way we search by teaming up with the New York-based startup Qwiki. Introduced last Tuesday, the qwikis are now showing up on Bing search results …

If you’ve boarded any form of public transportation in Chicago in the past two months, chances are you’ve crossed paths with the Kidnapped Chicagoan, a conversation starter of a campaign advertising …

A recent study from Temple University Fox School of Business revealed some pretty counterintuitive insights on email marketing. “Personalized email advertisements are far more likely to repel customers than …

The battle between Google+ and Facebook users hasn’t lost any heat, which can be confusing for brands looking to establish themselves on one of the social networks. Pardot.com recently …

If you’re a fan of television, social media, or the internet in general, then you’ve probably seen (or at least heard news about) Twitter’s new TV commercials. This marks …

Disqus, a popular online discussion and commenting service for websites, is revealing a series of updates to make online discussion a more social experience. The tool’s new Discovery module …

A new and unapologetically pro-Facebook report from ComScore points to several reasons why the platform is worth a brand’s time and money. ComScore and Facebook itself (sponsor of the …

Recent research from Jumptap suggests that when it comes to the battle of mobile advertising click-through rates, iOS devices and Amazon’s Kindle Fire reign supreme. According to the study, …

Thanks to the success of competitive cooking shows like “Top Chef” and an influx of celebrity chefs taking to the online space, restaurants and food trucks have truly embraced …

We sleep with them and panic when they’re out of sight. In the past couple of years, smartphones have become an increasingly personal device. This level of what we’ll …

With countless devices to distract us, getting things done is tougher than ever. But as always, technology is both a boon and a bane, this time swooping in with …

As marketers, we often ponder whether we want to toy with those squarish, alien-looking symbols called QR codes. Some believe they are effective while others point out that less …

A lackluster NASDAQ debut may have been just the start of Facebook’s troubles. According to Ironfire Capital founder Eric Jackson, Facebook will “disappear” by 2026. Jackson said on “Squawk …

Unless your office is stocked with a wide range of devices for testing purposes, it’s hard to tell how your audience actually sees your website. But the fact of …

Content curation programs run the gamut from Intel’s employee-curated digital magazine to the lone tweeter sharing content on a specific topic. Way back in 2009, Ogilvy SVP Rohit Bhargava wrote the “Manifesto …

Nearly 70% of tablet and smartphone owners use their device while watching TV, and a recent study has determined that smartphones can work to bring attention to or detract from …

As more and more e-tailers embrace the idea social shopping, it raises the question of “How many consumers rely on the opinions and recommendations of others before making a …

We’re lucky to have the Rick Bayless trifecta right around the corner from our office. In case Frontera, Topolobampo and Xoco are out of your reach, Bayless and team …

The Google family just keeps on getting bigger. The newest inductee is Google Local, an improved version of what used to be Google Places. Essentially it’s “a simple way …

As brands expand into the world of mobile marketing, it can become difficult for a brand to determine what step to take to reach mobile users. Deciding between apps …