As marketers we can talk all day long about traffic, but when it comes down to it, a page view is just a page view.
For the first five months of 2012, we were bombarded with stats about the influx of traffic brought on by social up-and-comer Pinterest. But even explosive traffic counts don’t mean a whole lot in the way of what ultimately matters to brands: conversions.
According to a recent study, Facebook drives about 26.4% of traffic to Shopify stores while Pinterest and Twitter are responsible for 3.6% of incoming traffic. Flash sales site Fab.com recently released data showing that 2% of its daily traffic is generated from Pinterest.
But again, referrals are just referrals; where Pinterest really springs ahead is in sales. Shoppers referred to a site from Pinterest are 10% more likely to make a purchase compared to those who come from other social sites like Facebook or Twitter.
On top of that, when it comes to Pinterest-sourced purchases the average order is $80, or two times the average order price for a shopper who came from Facebook.
Check out the full infographic from Shopify here.
Is your brand using Pinterest to drive sales, or are you seeing meager results from what some call the social media flavor of the week?