Category: Digital Paid Media
Timing and targeting can make all the difference in the success of an ad. Lucky for us online advertisers, Twitter just released keyword level targeted ads, a tool that …
Is Facebook finally bringing the coveted “intent to purchase” factor to its advertising platform? The release of new partner categories certainly hints that they are trying. Before the release, …
Good news! In a recent webinar, the folks at InterActive Media Strategies and the Business Video Network found that video ad completion rates are at an all-time high. This …
Facebook Exchange Ads are brilliant in theory. The network renders ads based on each individual user’s browser history to remind consumers of items they have previously sought out online, …
A lot can change in 13 years, especially in the online space. But believe it or not, this month the Federal Trade Commission released the first update to its Dot Com Disclosures guidelines …
Every day, there seems to be a new addition on the podcast scene. Even though some might say that the podcast market is overstuffed, major podcast networks (especially comedy-based …
There’s no question about the popularity of online video content, and it looks like video ads might finally be catching up. According to comScore’s US Digital Future in Focus, …
New research from comScore shows that a whopping 5.3 trillion display ad impressions were delivered in the US throughout 2012. Top industries by impression were online media, retail, finance, …
With nearly a quarter of last year’s paid search clicks coming from mobile devices, it’s about time Google Adwords caught up. Their brand new enhanced campaigns are designed to simplify campaign …
When it comes to PPC advertising, most of the time only the big three search engines are even considered — Google, Bing and Yahoo. Although marketers are right to …
Super Bowl Sunday highlighted a number of effective advertising campaigns with its big-budget commercials and on-the-fly social posts, but it also saw the introduction of a new advertising medium …
If you’re no stranger to digital paid media then you’re probably no stranger to the AdChoices icon that often accompanies ads you’ve been served. If you’ve never noticed it …
Mobile application strategy begins with development and deployment, but that’s certainly not the end of the game. No matter how snazzy or useful your app is, if no one …
Adding an AdWords campaign to your pay-per-click strategy is a great way to bring more traffic to your site. Research has shown that sponsored results account for 64.6% of …
An essential part of any digital marketing strategy is good old online ads. As Internet users we may have a love-hate relationship with them, but there’s no denying that …
This weekend I used the old Internet machine to drool over a pair of Jeffrey Campbell boots that I can by no reasonable means afford. And now, thanks to …
Facebook Ads can be a great way to reach current and new fans and customers, but they can be a budget drainer if you take the jump without a …
After a series of interviews with SES Chicago speakers, the digital marketing conference is finally here. We stopped by several sessions on Day 1, including “Mobile Marketing Optimization” with …
There’s no denying that ads have taken over the digital sphere. From YouTube, to Hulu, to even blogs — ads have seemingly popped up in every free space available. …
A new study from Facebook and comScore looks to throw some weight behind Facebook paid media by showing how three major brands use ads to extend their audience. And …
Lower prices don’t come without their shortfalls – not even when said low prices come from the world’s largest online retailer. When Jeff Bezos and team revealed the new …
Organic content with a paid media boost – that’s an appealing concept for just about any digital marketer. Of course Sponsored Stories look good on paper, but the concept …
As things stand right now, Facebook has a pretty firm grip on social advertising. The social graph gives them access to any info users offer in their profile, from age …
Google Ads are a common and popular tactic in every digital marketer’s arsenal. Yes, it’s possible to create organic traffic with the help of SEO tactics, but pay-per-click ads …
As an Internet user, chances are you’re regularly on the receiving end of retargeting campaigns – you just might not know it yet. In case you’re unfamiliar with the …
Though still new to the game, the click-through rates for Facebook’s mobile ads are already higher than those on PCs. A recent study conducted by SocialCode examined more than …
Medialets recently conducted a study examining how mobile rich media ads perform, and the data they uncovered could be enough to change your mobile strategy. You can check out …
Nearly 70% of tablet and smartphone owners use their device while watching TV, and a recent study has determined that smartphones can work to bring attention to or detract from …
Billboards aren’t just for highways anymore. In the next couple of weeks, San Francisco-based startup Bread is rolling out the beta version of Bread Pro, an expanded version of …
It seems like it’s been months since we’ve had major news to report on the Tumblr front, but the social network is now gaining advertisers’ attention with the announcement …
