Category: Digital Paid Media
Last month we reported that Hulu was changing its ad policy, only charging advertisers if their ad was viewed all the way through. Now, YouTube is offering a similar …
Even though most tech and consumer sites have written off BlackBerry, with some even holding disdain for those who still have them, Twitter isn’t ready to give up on …
Have you considered buying advertising time from Hulu? Then this recent change in their policy may have you giving it more to ponder. In a blog post last week, …
According to Google, 7% of search queries contain a misspelling. The company has long accounted for spelling errors in search by suggesting alternate versions of the search query (you …
When Spotify made its North American debut last summer, things looked bright. And while the platform’s 10 million active free users seem to be pleased with the tool, paid …
How does online advertising stack up to traditional advertising in terms of consumer trust and relevance? According to a recent survey from Nielsen, consumers still consider TV, magazine and …
In 2011, Google released the results of a study that estimated 89% of the clicks from search ads are incremental (89% of visits to an advertiser’s site from ad …
Facebook offers cheap options for ad targeting – that’s old news. But did you know you can use the same cost-effective ad targeting to promote content directly from your …
Bing has countered Google’s Search Plus Your World and made it easier for individuals to tie their account together for social search. Launched at the end of February, Bing’s …
Back in January when Google Search Plus Your World debuted, the SEO community spiraled into a fear-mongering frenzy. Meanwhile, everyday searchers scratched their heads in confusion, wondering why their …
Advertising, marketing and public relations agencies know the importance of implementing search strategy for their clients, but do they employ similar strategies to work toward their own business goals? …
In the third installment of our four-part 2012 prediction series, we’ll take a look at what’s next for search engines and paid media on the web. 1. Quality of Content …
Search engine marketing is one of the most important digital marketing projects a B2C or B2B brand can undertake. Be it a white paper, webinar or straight Ecommerce, search …
Can you describe what your firm does in a few key words or phrases? How about a page of them? We wanted to know how many advertising, marketing and …
As if you needed another reason to improve your landing page optimization. Google AdWords recently announced search algorithm tweaks that consider landing page quality when awarding juicy Quality Score goodness. It’s …
The Search & Social 101 presentation below recently caught my attention. It does a great job of highlighting the growing relationship between search engine marketing/optimization and social engagement. Check it out …
