Category: Digital Marketing
It’s finally starting to feel like spring, which means that the major warm-weather holidays are getting closer and closer. Coming up first and probably catching a lot of consumers …
Given the overwhelming success we’ve seen with images on other platforms from Facebook to Pinterest and Instagram, we decided to run a little experiment with images on our blog. …
Whether you’re a seasoned marketer or a college student, entering the world of digital marketing can be intimidating. With new online platforms and tools emerging every day, the field …
Disqus is a steady referral traffic source for the lonelybrand blog. It’s high quality traffic, with people visiting an average of 12 pages per visit and sticking around long …
Video is a great way to build brand recognition, but it can be difficult to convert those viewers into fans and, hopefully, customers. Fortunately, you don’t have to have …
YouTube recently announced a beta service that allows YouTube channel owners to connect their YouTube presence to multiple Google Plus accounts. What does this mean for brand marketers? It …
Every brand hates to see a subscriber go, but few make the effort to win back potential unsubscribers before they click that dreaded button for the final time. Most …
One of the biggest challenges in networking in the digital space is keeping your contacts straight. I’ve resorted to spreadsheets of names, emails and outreach dates just to keep …
It can be tough to stay focused on one project, especially if you’re a dedicated multi-tasker like me. Unfortunately, multi-tasking can cause us to lose focus, become less efficient …
Yelp recently introduced a new tool to help businesses estimate how much of their business comes from the site. If this tool is news to you, or if you’re …
Lasting from April 4-9, the Toronto Silent Film Festival annually celebrates something near and dear to my heart — silent film. Although silent film aficionados already know about the …
Whether it’s texting while watching YouTube clips or tablet shopping during a Netflix marathon, we know that consumers hop from device to device. But what are the motivations behind …
As fewer and fewer people rely on resources like phone books to find listings for businesses, it becomes more and more important for businesses to ensure that their online …
As a digital marketer, it’s important to stay up-to-date about on the latest marketing techniques, networks and strategies. Although you probably have your favorite blogs that you turn to …
One of the ways to connect with a larger audience while asserting your expertise and your authority is to get engaged in conversations and answer questions. Although it’s easy …
Between curating, posting and tracking, the day-to-day tasks of digital marketing can quickly become tedious. But if you’re a Google Chrome user, saving time is as simple as downloading …
In the latest installment of its growing and popular digital existence yesterday Proenza Schouler launched a new site that is generating its fair share of buzz in the world of …
Between work, personal accounts and ESP preferences, we all juggle multiple email accounts. And while it’s easy enough to flip from one account to another for simple tasks, if …
We recently highlighted LinkedIn’s ingenious engagement campaign that consisted of congratulating some of its most active users. The campaign was a definite success, leading users to share and discuss …
Ready to step up your digital marketing game? Rather than throwing your hat (and life savings) in the ring with a graduate degree in digital marketing, you might want …
You may not think of universities and colleges as traditional businesses, but they still need some marketing tools in their arsenal to attract new potential students. As teenagers begin …
Amex Sync has made a huge step forward in the world of social commerce, one that could help turn social media campaigns into actual purchases. American Express has partnered …
A 2012 study from comScore shows that a surprising amount of shopping cart abandonment is connected to shipping cost issues. 55% of cart abandoners said they jumped ship because …
How do we love Valentine’s Day? Let us count the ways… In addition to being a great opportunity to market products and services, Valentine’s Day also gives brands an …
We all have our go-to browser that we use on a daily basis, which makes it easy to forget that other browsers are still in use. In fact, Litmus …
Today is the fourth annual Community Manager Appreciation Day, a nod to those that organize, manage and hype social channels for brands. As web strategist Jeremiah Owyang puts it, “while …
Between the wealth of old-school marketing associations and Chicago’s recent push to become a tech hub, this city its fair share of digital marketing events. From Techweek to the Community …
Although most luxury brands are deeply rooted in tradition, they haven’t been afraid to embrace the digital world. Last August, we reported that more luxury brand marketers are looking …
To tackle search engine optimization head on there are a few things you need to know: what you’re doing right, what you could be doing better, and what your …
No brand wants to see an email subscriber go, but it’s important that the process is made as simple as possible. Why? Because more and more email services are …
