Category: Digital Marketing
Oyster is in the midst of a slow release of its app, dubbed, "Netflix for e-books." For now, interested parties are sent to Oyster's launch page for info.
I recently encountered a brand that really understood the art of the follow-up email, from thank yous to additional resources. Here's how they did it in four follow-up emails …
We combed through the master list of LinkedIn Influencers to find the top ten brand marketing minds you need to follow today.
Whether you're trying to gather a group of potential beta testers or trying to spread the word about a project, bloggers can be an incredible asset to have. Before …
The fast-paced nature of digital marketing can be enough to throw any good brand marketer off his or her game. Stay on top of it with these tips.
If you don’t have an established creative team at your disposal, Timetoast can help you create an interactive timeline from scratch, complete with history blurbs, pictures and dates with …
The Prowl was a brilliant move that will boost the CafeMom network and digital presence even more. Here are three reasons why The Prowl works.
Since Oreo scored a touchdown with its timely Super Bowl social messaging, brands everywhere have had real-time marketing and newsjacking on their radar. What a lot of them fail …
We’ve been talking about video a lot lately, especially how it’s affecting the content marketing landscape for B2B brands. Video is a good way to pare down dense content …
You can launch as many projects on Kickstarter as you like, but if you don’t get the word out about them, you won’t stand a chance of meeting your …
When establishing an email marketing strategy, there’s always one hurdle that every brand has to overcome: single or double opt-in? It’s a debate that’s been going on since the …
We know that social media holds considerable sway over our purchasing decisions. A study last year showed that blogs alone had influenced purchases made by 61% of respondents. But …
We know that visual content is the heart of content and social media marketing. But, if you’re not experienced with Photoshop, you might not have time to master the …
Still using static images in your email blasts? It might be time to switch up your format. Research has shown that video and e-mail marketing can increase CTR by more …
Are you an experienced community manager, SEO or analytics wiz with a penchant for writing? Over the years we’ve clocked in close to 1,000 lonelybrand blog posts to help …
There is no shortage of tools out there to help you analyze links, keywords and other important SEO elements. But even better than grabbing a URL and pasting it …
Burberry and Google caught tech writers’ and marketers’ attention a couple of weeks ago when they introduced their joint “Kisses” project. The app/site allows users to capture their own …
If your brand still has an active presence on Google Plus, we have great news. Google recently introduced the Google Plus widget as a Gmail feature. The widget culls …
Things happen quickly and publicly in the digital world. This is great news when things go your way, but when mistakes happen, those happen quickly and publicly, too. Last …
We’ve covered the first three steps of content curation: identifying your content niche, finding content and saving articles. At this point in the process you’ve taken in a heap …
On Tuesday DuckDuckGo proclaimed via Twitter that they had officially hit 3 million daily searches. That’s small beans compared to Google’s 100 billion plus searches per month, but you’ve …
The German branch of PayPal had a bit of a crisis on its hands when an email went out a little over a week ago, telling customers that 500 …
Thanks to Netflix, “Arrested Development” fans have been able to catch up on the family and everything that has happened in their seven-year hiatus. With our favorite characters returning …
A 2012 study by BazzarVoice found that 84% of Millennials report user-generated content has at least some influence on what they buy. More and more brands are launching user-generated …
When Facebook shelled out $1 billion for Instagram last year, we all assumed that this was a grab for the photo app’s fast-growing base of young and hip users. Last …
Email newsletters can be a great way to share a variety of content with your fans and customers. If it’s a B2B company, the newsletter often contains links to …
It can be frustrating trying to coordinate all the tasks you may need to do as a brand marketer. From content writing, to social updates, to blogger outreach, the …
To help promote its boneless chicken, KFC recently launched a funny, clever campaign called #iatethebones. The campaign was launched to spur entries from KFC customers and fans of their …
If you’re a business operating out of a particular country, it makes sense that you would want to target users in that particular country. Country-specific top level domains (like …
Looking to revamp your YouTube channel page? Now is the perfect time, as YouTube has just introduced a new format for channel pages. Here are the major changes to …
