Category: Digital Marketing
Augmented reality is becoming an increasingly larger part of the mobile and digital world. So much so, in fact, that an entire presentation was devoted to it during last …
More and more brands are expanding their digital marketing efforts to the wonderful world of YouTube. Fashion brands are using it to give fans a preview of their latest …
We’ve tackled the subject of email marketing and the words you should avoid in order to boost open rates, but it’s still no easy task to craft the perfect …
Happy New Year, everyone! 2013 may have just arrived, but it’s already preparing to throw obstacles our way. Following an increase of purchases being made through search engine-based queries, …
With the enormous growth of sites like Amazon and Yelp, reviews have become an increasingly vital component for online sales. In fact, studies show that 94% of marketing and …
As we find ourselves on the brink of a new year with new and improved tools, platforms and insights, we wanted to take the opportunity to look back at …
You pride yourself on your excellent email-crafting skills, and your social media skills are second to none. But now you’re faced with the intimidating beast known as a press …
The biggest challenge of email marketing is creating an interesting subject line that actually intrigues readers enough to make them open your message. Of course, depending on whether you’re …
The ever-changing nature of SEO can make search engine and content marketing difficult to conquer. To improve your odds, it’s better to embrace long-term improvements than to jump on …
According to their website, Quora is “a continually improving collection of questions and answers created, edited and organized by everyone who uses it.” In other words, it’s the perfect …
The jury may be out on the effectiveness of meme marketing, but that hasn’t stopped brands from Starbucks to “Futurama” from embracing it in all of its glory. Memes …
If you find yourself sifting through news stories, marketing sites and tech blogs every day (like I do), it might be time for you to add a new site …
The popularity of flash sites like Rue La La, Beyond the Rack and Fab has grown exponentially in the last year, inspiring many brands — both well-known and lesser-known …
Getting business for your brand during the holiday season often boils down to a matter of crafting discounts that are the most appealing. It can be a guessing game …
It looks like the 2012 holiday season will be a happy one for online retailers. In early November 2012, Forrester launched its US Online Holiday Retail Sales Forecast, 2012. …
Although many brands have turned most of their attention to marketing to fans and followers via social sites, email marketing remains one of the most direct and effective ways …
As our lives become even more entwined with the digital world, it’s becoming easier and more convenient to take care of everyday tasks online — including those surrounding healthcare. …
Between editorial calendars, email blasts and community management, digital marketers have a lot on their plates. We rely on a collection of tools to save time, stay organized and …
According to a survey of 300 SMBs from BIA/Kelsey, small to mid-sized businesses plan to increase digital marketing budgets in the coming months. To wrap up 2012, SMBs are using a multichannel approach to …
If it feels like the 2012 election has taken over the web in a way unlike any previous election, it’s because it has. According to data from iProspect, it’s …
We first wrote about visual.ly as an awesome resource for brands looking to quickly create an infographic earlier this year. Since then, it has expanded its collection of attractive …
As more and more consumers become smart device users, brands continue to increase their spending for mobile advertising. According to a new study from Pricewaterhouse Coopers and the Interactive …
We’ve seen a lot of clever apps that have embraced the spirit of final weeks before the presidential election, but with their ‘Live Free or Fly’ campaign, JetBlue may …
Target is updating the holiday shopping experience by adding QR codes to the mix. According to a press release, Target will begin showcasing the top 20 toys in-store, each …
Yes, it’s true — it’s barely October and many retailers have already set their sites on enticing customers for the upcoming holiday season. According to a new Apigee Corp/Harris …
You know that search engine optimization is important, but do you ever wonder what SEOs actually do on a day-to-day basis? SEOMoz provides biennial answers to this question with …
You’ve probably come across a TED Talk or two at some point in your Internet explorations. Whether it’s a subject of interest shared by a friend or a mind-boggling …
Watch out, Internet, you’re about to experience another influx in cute and funny cat videos. In a move that many are seeing as long overdue, Friskies cat food is …
At 7 million users strong, design-focused e-commerce site Fab.com knows a thing or two about user experience. But no one’s perfect – in fact, Fab.com fielded quite a few …
With hours of lost productivity and profit as collateral damage, GoDaddy’s day-long DNS server outage illustrated the importance of DNS reliability for any company with a presence on the …
