How to Measure the ROI of Influencer Marketing
When it comes to measuring influencer marketing ROI, many brands have found themselves back in the Wild Wild West of the digital frontier. Measuring the ROI of influencer marketing …
Category: Analytics and Insights
How Fixing My Website Speed Doubled Organic Search Traffic
March 14, 2017 Analytics and Insights, Digital Marketing, How-to
Delivering a better website experience and search engine optimization (SEO) go hand in hand. Thanks to recent updates from Google, new priority has been placed on how quickly a …
How to Track Which Companies Are Visiting Your Website by Brand Name
January 31, 2017 Analytics and Insights, CRM, Digital Marketing, How-to
Tracking companies that visit your website can be a challenge, but a new generation of tools may help you close your next big deal. Sometimes knowing people are visiting …
How to Incorporate SEO for Your Next Site Redesign
September 10, 2014 Analytics and Insights, Digital Marketing
When considering a site redesign, aesthetics are important. But incorporating a foundation of SEO from the ground up is a vital part of your site's success.
Quora Introduces “Stats,” an Analytics Tool for Writers
November 14, 2013 Analytics and Insights
Quora has now unveiled more in-depth analytics to help writers better understand their Quora influence. It's called Stats.
Tailwind Acquires PinReach: What You Need to Know
October 22, 2013 Analytics and Insights, Social Media Marketing
Tailwind acquires PinReach and takes over the Pinterest analysis service. The problem? It's coming with a price tag.
How To Grant Google Analytics Access
August 8, 2013 Analytics and Insights
Need to give a colleague, client or agency partner access to a specific Google Analytics account? The good news is that granting access takes all of 60 seconds -- …
Pocket Analytics: What the Numbers Tell Us About Content Consumption
April 9, 2013 Analytics and Insights
A few weeks back Pocket introduced an analytics dashboard for publishers. Sure, the tool offers a fresh persepctive on deferring content, but with this and any new analytics tool it’s …
Digital Marketing Toolbox: Clue App
April 5, 2013 Analytics and Insights
Like it or not, few people see your website exactly as you do. That blog tab or “buy now” button that you spent hours perfecting probably isn’t as obvious …
Google Analytics Introduces Trackbacks Report to Identify Inbound Links
March 29, 2013 Analytics and Insights
One of the many goals of content marketing is getting inbound links. You write good content, and ideally, other respected blogs and publications reference and link back to those …
10+ Free Reports to Help Analyze Your Online Presence
March 21, 2013 Analytics and Insights
How extensive is your social media monitoring service? Not very? Don’t worry, we’ve uncovered an incredible tool that will help you analyze your social presences across the web with …
How To Access Custom Campaign Info in Google Analytics
March 19, 2013 Analytics and Insights
With so much data lost in the black hole that is “not provided,” appending links has become a necessity for digital marketers. Google URL Builder makes the appending process …
Measure Sentiment and Your Competitors’ Performance with These Tools
March 8, 2013 Analytics and Insights
Depending on how comprehensive your social media monitoring service is, you may have all of the information you need to analyze your posts, your follower base, and the peak …
Building Visitor Loyalty with Social Media
December 19, 2012 Analytics and Insights
If you’re working on a long-term web strategy (and who isn’t?), loyalty is a valuable but often overlooked metric to monitor. It digs deeper than pageviews and time on …
Mobile vs. Desktop B2B Content Consumption Habits
December 6, 2012 Analytics and Insights, B2B Marketing, Content Marketing, Mobile Marketing
As we wrap up a content-heavy 2012, we decided it’s time to dig deeper into the differences in how our readers consume content on desktop versus mobile devices. We know …
Digital Marketing Toolbox: Nitrogram
December 3, 2012 Analytics and Insights
Although the Instagram community largely consists of would-be photographers, we’ve discovered again and again that having a brand presence on the network can result in a large presence for …
Photos Significantly Boost Facebook Engagement
November 28, 2012 Analytics and Insights, Social Media Marketing
Talk of the rise of visual social media is everywhere these days. Pinterest, Tumblr and Instagram each have an inherent visual quality that Internet users flock to. And between cover …
Google’s Avinash Kaushik on Meaningful Analytics, Social Media and Behavior Retargeting
October 30, 2012 Analytics and Insights
The SES Conference will make its way through the Windy City this November. The three-day conference is designed for experienced marketing and advertising professionals, offering over 50 sessions to provide insight, …
Google Introduces Analytics App for Android
July 10, 2012 Analytics and Insights
If you’re an Android user and help manage your brand’s online presence, you have reason to rejoice. Google has released an official Google Analytics app for Android devices. The …
Google Analytics Releases Browser-Size Analysis
June 6, 2012 Analytics and Insights
Unless your office is stocked with a wide range of devices for testing purposes, it’s hard to tell how your audience actually sees your website. But the fact of …
Google Analytics Content Experiments Makes Optimization Easy
June 4, 2012 Analytics and Insights
The abundance of email marketing tools out there makes multivariate testing for email as simple as can be. Testing and optimizing web content and layouts, on the other hand, …
Determine Your Google+ Engagement with Google+ Analytics
May 2, 2012 Analytics and Insights
The response regarding Google+ has been mixed. While many individual users and brands who have accounts are fans of the forum, a large part of the online community either …
Marketers Neglect In-Between Steps on the Path to Purchase
April 30, 2012 Analytics and Insights
It’s a common tale in digital strategy: marketers get hung up on pieces of data that really don’t say anything about the customer’s online experience, leaving the real, high …
The Most Important Web Analytics According to Avinash Kaushik
April 26, 2012 Analytics and Insights
The 2012 Art Of Marketing conference included speakers Keith Ferazzi, Avinash Kaushik, Seth Godin, Gary Vaynerchuck, Mitch Joel and Randi Zuckerberg. We were impressed with Avinash Kaushik’s notions on …
How Insurance Agencies Calculate Social Media ROI
April 17, 2012 Analytics and Insights
Back in the 2000s insurance agencies pondered whether or not websites were worth it. I think we got our answer to that one. But now that very same question has …
Google Introduces Account Activity
April 11, 2012 Analytics and Insights
At the end of March, Google added another tool to its analytics arsenal: Account Activity. By opting in for this service, users will receive monthly, password-protected reports detailing their …
PR vs. Ad: Who Wins the Analytics Game?
February 20, 2012 Analytics and Insights
The public relations and advertising industries have found themselves in a similar adapt-to-digital-or-die predicament. The folks at Forrester’s Interactive Marketing blog seem to think that the issue is unique …
Want Stealthy Data on Websites? Honeybadger don’t care!
February 9, 2012 Analytics and Insights
Thanks to our tech-heavy society, we have the luxury of having information immediately available to us whenever necessary. But sometimes we find ourselves wanting to dig deeper into a …
Are Marketers Scared of Social Media Measurement?
December 29, 2011 Analytics and Insights
With just a handful of hours left in 2011, it doesn’t look like this will be the year that digital marketers concoct an overarching formula for measuring the effectiveness …
Rigorous Use of Analytics Reduces Time to Close B2B Sales
November 17, 2011 Analytics and Insights
Digital marketing without analytics? Fuhgeddaboudit! But saying analytics are important and implementing a robust process for measurement, reporting and data driven decision-making are two different things. We surveyed over …