Category: Analytics and Insights

Tracking companies that visit your website can be a challenge, but a new generation of tools may help you close your next big deal. Sometimes knowing people are visiting …

Tailwind acquires PinReach and takes over the Pinterest analysis service. The problem? It's coming with a price tag.

Like it or not, few people see your website exactly as you do. That blog tab or “buy now” button that you spent hours perfecting probably isn’t as obvious …

With so much data lost in the black hole that is “not provided,” appending links has become a necessity for digital marketers. Google URL Builder makes the appending process …

As we wrap up a content-heavy 2012, we decided it’s time to dig deeper into the differences in how our readers consume content on desktop versus mobile devices. We know …

The SES Conference will make its way through the Windy City this November. The three-day conference is designed for experienced marketing and advertising professionals, offering over 50 sessions to provide insight, …

The abundance of email marketing tools out there makes multivariate testing for email as simple as can be. Testing and optimizing web content and layouts, on the other hand, …

The 2012 Art Of Marketing conference included speakers Keith Ferazzi, Avinash Kaushik, Seth Godin, Gary Vaynerchuck, Mitch Joel and Randi Zuckerberg. We were impressed with Avinash Kaushik’s notions on …

The public relations and advertising industries have found themselves in a similar adapt-to-digital-or-die predicament. The folks at Forrester’s Interactive Marketing blog seem to think that the issue is unique …

Digital marketing without analytics? Fuhgeddaboudit! But saying analytics are important and implementing a robust process for measurement, reporting and data driven decision-making are two different things. We surveyed over …