Month: February 2014
If you find you're still strapped for ideas, find some St. Patrick's Day promo inspiration in these ideas.
What lessons can content marketers take away from the internet's best science content creators?
Brands have tried and failed to incorporate Instagram into their social strategy. A classic brand that has successfully made the jump is The Muppets.
Digital consumption is the highest it's ever been in the U.S., according to Nielsen's Digital Consumer Report. Latinos are the highest consumers.
We know that apps can be a great way for healthcare providers to reach new, old and current patients, but how can they enter an already crowded space?
Last week, it was announced that Facebook had purchased the messaging service/social app WhatsApp for $19 billion. What is WhatsApp?
With the Oscars coming up on Sunday, you may be thinking of tweeting opportunities at hand. If you are, here's what NOT to tweet.
Like its social competition, Yelp offers advertising to help boost brands' awareness to searchers in their area. But is it worth the time and effort?
If you swap out your old theme for a new look, be sure to clean up these old elements to keep your old posts looking as good as your …
Your listicles are boring. What can you do to make them stand out from the pack?
More than a great concept, Ideapod has a great landing page. Here is a closer look at some of its essential elements.
Sometimes you can't find the image you're looking for and need to use a Creative Commons-licensed image. Here's how to cite it correctly.
Toronto Silent Film Festival Director Shirley Hughes gives us an insider perspective on the effectiveness of the TSFF's social media campaigns.
We all have an instinct to entertain. If you want to create entertaining content, the first thing you have to do is learn to ignore it.
Why is "The Lego Movie" a terrific example of content marketing? We look at the movie and the various reasons it attracts customers and viewers.
With the introduction of longer-form posts, you'll soon be able to amplify your content through your favorite professional networking site -- LinkedIn.
Many brands have steered clear of interacting with the Olympics this year due to various reasons, but Clorox found a way.
Sesame Street, with over 40 years of content to draw from, has become an incredibly successful content marketer.
Stop jumping from site to site in an effort to find the best pieces of content. Use one platform that allows you to get the best of all worlds.
The team at Marketing Experiments raised a question in a recent webinar: Are our CTAs asking too much too soon?
Blend is a new social media app targeted at teens. It's strategy for success? Lock out adults.
On February 20, Facebook page admins will be able to see which admin posted or scheduled which piece of content.
With suggested flavors like Kitten, it's safe to say the Lay's "Do Us a Flavor" campaign is completely out of control.
Local business customers say that certain site features aren't that important, but that doesn't mean you should ignore or disregard them altogether.
Brand Valentines take much thought and effort to stand out from the crowd AND relate back to the actual brand. Here are 3 that did the job.
The Internet is littered with the corpses of failed social networks. Friendster. Orkut. Myspace. Could Twitter be next?
Consumers seeking new physicians still follow word-of-mouth healthcare referrals more than any other source. How can they start to trust digital efforts?
BrightLocal compiled a list of the top 10 elements consumers want from a local business site. Here are the essentials your site should have and why.
Many of the thought leaders brands employ have forsaken the very things that made them influential. Learn why you need to set your brand advocates free.
Could the Facebook Paper app become the new look for Facebook?