LinkedIn Announces the Next Step in Content Marketing


If you fancy yourself a creator of original content, congrats! You’ll soon be able to amplify your content through your favorite professional networking site — LinkedIn.

Today, LinkedIn’s Ryan Roslansky announced that the network will be opening up publishing abilities to to LinkedIn members. To start, 25,000 users will have access, but it will be expanded to more members over the coming weeks and months.

Starting today, LinkedIn is opening up our publishing platform to our members, giving them a powerful new way to build their professional brand. When a member publishes a post on LinkedIn, their original content becomes part of their professional profile, is shared with their trusted network and has the ability to reach the largest group of professionals ever assembled. Now members have the ability to follow other members that are not in their network and build their own group of followers. Members can continue to share their expertise by posting photos, images, videos and their original presentations on SlideShare.

This expanded feature will allow users to write extended posts highlighting their areas of expertise in a network that, fittingly, allows them to interact directly with others in their industry. It’s a big step forward for the network, and a great new tool for content marketers to add to their digital marketing toolboxes.

Whether or not you already have access to this great new feature, you’ll want to brush up on the best practices and features of the publishing tool. You can do that here.

Image courtesy of Nan Palmero via Wikimedia Commons