Go Green with These St. Paddy’s Day Promo Ideas
February 28, 2014 Digital Marketing
If you find you're still strapped for ideas, find some St. Patrick's Day promo inspiration in these ideas.
Month: February 2014
7 People Who Are Winning the Internet With Science
February 28, 2014 Content Marketing
What lessons can content marketers take away from the internet's best science content creators?
The Muppets Take Instagram (and Make it Work)
February 27, 2014 Social Media Marketing
Brands have tried and failed to incorporate Instagram into their social strategy. A classic brand that has successfully made the jump is The Muppets.
Latinos Ahead in Digital Consumption
February 27, 2014 Digital Marketing
Digital consumption is the highest it's ever been in the U.S., according to Nielsen's Digital Consumer Report. Latinos are the highest consumers.
Healthcare Facilities Take Note, Weight Loss Apps Rule Mobile Health
February 26, 2014 Mobile Marketing
We know that apps can be a great way for healthcare providers to reach new, old and current patients, but how can they enter an already crowded space?
What’s the Deal With WhatsApp?
February 26, 2014 Social Media Marketing
Last week, it was announced that Facebook had purchased the messaging service/social app WhatsApp for $19 billion. What is WhatsApp?
What Not to Tweet During the Oscars
February 25, 2014 Social Media Marketing
With the Oscars coming up on Sunday, you may be thinking of tweeting opportunities at hand. If you are, here's what NOT to tweet.
Yelp Advertising: The Good, the Bad & the Ineffective
February 25, 2014 Digital Paid Media
Like its social competition, Yelp offers advertising to help boost brands' awareness to searchers in their area. But is it worth the time and effort?
Switching Up Your Blog Format? Be Sure to Clean Up These Post Elements
February 24, 2014 Content Marketing
If you swap out your old theme for a new look, be sure to clean up these old elements to keep your old posts looking as good as your …
Your Listicles are Boring: 5 Ways You Can Break Away from the Pack
February 24, 2014 Content Marketing
Your listicles are boring. What can you do to make them stand out from the pack?
Best Landing Page Designs: Ideapod
February 21, 2014 Content Marketing
More than a great concept, Ideapod has a great landing page. Here is a closer look at some of its essential elements.
How to Cite Creative Commons Images
February 21, 2014 Content Marketing
Sometimes you can't find the image you're looking for and need to use a Creative Commons-licensed image. Here's how to cite it correctly.
Intertitles Meet Instagram: Toronto Silent Film Festival’s Social Success
February 20, 2014 Social Media Marketing
Toronto Silent Film Festival Director Shirley Hughes gives us an insider perspective on the effectiveness of the TSFF's social media campaigns.
To Create More Entertaining Content, Ignore Your Instinct to Entertain
February 20, 2014 Content Marketing
We all have an instinct to entertain. If you want to create entertaining content, the first thing you have to do is learn to ignore it.
Content Marketing Lessons: The Lego Movie
February 19, 2014 Content Marketing
Why is "The Lego Movie" a terrific example of content marketing? We look at the movie and the various reasons it attracts customers and viewers.
LinkedIn Announces the Next Step in Content Marketing
February 19, 2014 Content Marketing
With the introduction of longer-form posts, you'll soon be able to amplify your content through your favorite professional networking site -- LinkedIn.
#SochiProblems Helps Clorox Win Gold at the Olympics
February 18, 2014 Social Media Marketing
Many brands have steered clear of interacting with the Olympics this year due to various reasons, but Clorox found a way.
Marketing Wins from Big Bird & Friends: Even Adults Can Learn from Sesame Street
February 18, 2014 Content Marketing
Sesame Street, with over 40 years of content to draw from, has become an incredibly successful content marketer.
Meet Your New Favorite Content Curation Tool, Swayy
February 17, 2014 Content Marketing
Stop jumping from site to site in an effort to find the best pieces of content. Use one platform that allows you to get the best of all worlds.
For Results, Add Value to Your Call-to-Action, Not Pressure
February 14, 2014 CRM
The team at Marketing Experiments raised a question in a recent webinar: Are our CTAs asking too much too soon?
Can Blend Succeed with Teens by Locking Out Adults?
February 14, 2014 Social Media Marketing
Blend is a new social media app targeted at teens. It's strategy for success? Lock out adults.
Facebook Admins Take Note, Transparency is Coming!
February 13, 2014 Social Media Marketing
On February 20, Facebook page admins will be able to see which admin posted or scheduled which piece of content.
Lay’s Do Us a Flavor Campaign is Out of Control and It’s Awesome
February 12, 2014 Digital Marketing
With suggested flavors like Kitten, it's safe to say the Lay's "Do Us a Flavor" campaign is completely out of control.
Local Businesses! Customers Don’t Care About These Site Features
February 12, 2014 Digital Marketing
Local business customers say that certain site features aren't that important, but that doesn't mean you should ignore or disregard them altogether.
Holiday Roundup: 3 Great Valentine’s Day Promotions
February 11, 2014 Social Media Marketing
Brand Valentines take much thought and effort to stand out from the crowd AND relate back to the actual brand. Here are 3 that did the job.
Twitter: Growing Pains or Death Knell?
February 11, 2014 Social Media Marketing
The Internet is littered with the corpses of failed social networks. Friendster. Orkut. Myspace. Could Twitter be next?
How to Digitize WOM Efforts in the Healthcare Industry
February 10, 2014 Digital Marketing
Consumers seeking new physicians still follow word-of-mouth healthcare referrals more than any other source. How can they start to trust digital efforts?
10 Website Essentials for Your Local Business
February 10, 2014 Digital Marketing
BrightLocal compiled a list of the top 10 elements consumers want from a local business site. Here are the essentials your site should have and why.
Set Your Brand Advocates Free and Let Them Do What They Do Best
February 7, 2014 Digital Marketing, Social Media Marketing
Many of the thought leaders brands employ have forsaken the very things that made them influential. Learn why you need to set your brand advocates free.
The Good, the Bad, and the Ugly: The Facebook Paper App
February 6, 2014 Mobile Marketing
Could the Facebook Paper app become the new look for Facebook?