Month: August 2013

Establishing a presence on Quora can help you promote your restaurant and establish your expertise. We've laid out Quora for foodies in just three steps.

Thanks to the social network's updated terms of service, page admins are no longer required to use third party apps for contests.

Toaster Strudel wants fans to answer the question, "How do you get your morning moving?" using the designated #StrudelArt hashtag. Participants will get something special in return.

Crowdfunding for research is a practical way to cover costly research expenses, and at the same time a creative marketing technique for building buzz around a forthcoming project.

The Amazon Funniest Reviews page has turned one-off jokes into something readers can come back to and, perhaps, get use out of.

In the past several months we've seen a continuous stream of marketing-friendly updates from LinkedIn. The latest change is a makeover for LinkedIn Groups, which includes a cover photo.

The Airbnb team is already known for its content marketing brilliance and now they're adding Vine to the promotion arsenal with Hollywood and Vines.

The fast-paced nature of digital marketing can be enough to throw any good brand marketer off his or her game. Stay on top of it with these tips.

When your goal is foot traffic it can be hard to determine how your online efforts are impacting your in-store sales. Enter Placed Attribution.

Here are a few of lonelybrand's most engaging LinkedIn Sponsored Updates, with insights on why certain content works in this paid, professional environment.

Mashable dedicated entire teams and budgets to build and integrate the Velocity algorithm, but your brand can take advantage of the social snowball effect, too.

If you don’t have an established creative team at your disposal, Timetoast can help you create an interactive timeline from scratch, complete with history blurbs, pictures and dates with …

The Prowl was a brilliant move that will boost the CafeMom network and digital presence even more. Here are three reasons why The Prowl works.

Need to see real ROI before you dedicate the time and resources to curate content? This new study from Livefyre will help you make the business case for content …

There still seems to be a line of thinking that certain businesses and brands can't benefit from social media. Take the jump into the world of social and be …

Google is now rewarding longer content with a new block on the SERP reserved for in-depth articles. These are high-quality pieces that help users get a more exhaustive explanation …

Registration for Social Media Week Chicago 2013 is now open and the free spots are set to go quickly. Here are our picks for ten must-attend SMWChicago sessions.

When the CMO Council recently researched B2B content marketing, 48% of B2Bers surveyed said that they trusted customer case studies. Check out these tips for some inspiration and help.

Some pieces of content are more valuable than others. Here are the most valuable characteristics in B2B content marketing pieces.

In 2013, the primary goals of social media marketing have shifted from a strict sales-based focus to more abstract measures such as consumer engagement and brand lift. That doesn't …