Month: May 2013
With every day that passes, it seems like yet another health or fitness-focused startup is throwing its hat into the social ring. This is great for users looking for …
If you haven’t scrolled through all 117 slides of Mary Meeker’s D11 presentation, you’re doing yourself an disservice (you can check it out here and put it in your …
At the beginning of May LinkedIn made it possible for users to share rich media including images, documents and presentations via their profile. And as we close out the …
With social media becoming a regular part of even more people’s lives, we’ve seen more and more consumers take to brand social accounts to vent their frustrations and resolve …
Social media contests have quickly become an effective way to boost engagement and brand awareness. So much so, in fact, that sites and services have been created around them …
Community managers are trained to listen. We use a wide variety of tools to keep our eyes and ears open for brand mentions, compliments and complaints. These situations vary …
A 2012 study by BazzarVoice found that 84% of Millennials report user-generated content has at least some influence on what they buy. More and more brands are launching user-generated …
When Facebook shelled out $1 billion for Instagram last year, we all assumed that this was a grab for the photo app’s fast-growing base of young and hip users. Last …
Email newsletters can be a great way to share a variety of content with your fans and customers. If it’s a B2B company, the newsletter often contains links to …
You can tweet about your exciting new white paper all day long. The hope is that users will click on the link within your tweet to be led to …
With big-name brand hacks taking place across the socialsphere, Twitter’s announcement introducing its new two-factor login verification system was met with a sigh of relief. Although it promises to …
Who else feels like an imbecile after years spent correcting those who pronounced GIF as JIF? Earlier this week Steve Wilhite, father of the Graphics Interchange Format, accepted a Webby Award …
It can be frustrating trying to coordinate all the tasks you may need to do as a brand marketer. From content writing, to social updates, to blogger outreach, the …
Last week at Google Developer Conference I/O, the search giant introduced new and improved Google Maps. The new version is currently available by invitation only, and beyond show-y features …
Although it may seem easy enough, it’s not a simple task when it comes to creating a brand-oriented hashtag. If you expect to build any kind of buzz around …
Whether it’s a narrator’s quick suggestion to “find us on Facebook” or the Twitter logo in the bottom right corner at the magazine ad, it’s not all that uncommon for …
It’s easy to turn super fans of your brand into customer advocates, but it’s a much more difficult task when it comes to winning over the critical and disgruntled. …
Today Pinterest revealed an exciting new feature that will let brands and publishers pack more information into each pin. Before, when a user saw a pin they liked they …
They may not have been as quick to jump on the social media bandwagon as their younger, more contemporary competitors, but luxury brands have really come into their own …
As a twenty-something professional that spends an unhealthy amount of time on the Internet, I see a fair share of ads relating to grad school. Between Facebook ads for …
A little over a week ago, The Onion’s social accounts were hacked by the Syrian Electronic Army. Although some tech blogs questioned whether it was a legitimate hack or …
We’ve heard about brands like Zillow embracing the SEC’s new social policy, but how is the investment community reacting to the approval of social media as a platform for …
To help promote its boneless chicken, KFC recently launched a funny, clever campaign called #iatethebones. The campaign was launched to spur entries from KFC customers and fans of their …
Perhaps you had the immense pleasure of watching the Amy’s Baking Company debacle unfold on Facebook earlier this week. If not, below is a quick summary to fill you in. Notorious …
If you’re a business operating out of a particular country, it makes sense that you would want to target users in that particular country. Country-specific top level domains (like …
From Disqus Recommendations to Facebook Reommendations, there are a number of mechanisms used to keep desktop readers around by tempting them with related articles. But until now, those options …
Research suggests that regardless of their animation, color or subject matter, we are becoming blind to display ads. Even if we see them, we’re not clicking them. In fact, …
I’m willing to bet that yesterday’s holiday caused a sharp spike in flower, greeting card and brunch sales. But the other 364 days of the year, it’s moms who …
Looking to revamp your YouTube channel page? Now is the perfect time, as YouTube has just introduced a new format for channel pages. Here are the major changes to …
Do you know what to look out for when editing content for the web? Regardless of whether it’s for a first time guest poster or a longtime coworker, there …
