Month: May 2013
We recently discussed the right and wrong way to handle newsjacking and use it to bring awareness and engagement to your brand. If you’re looking for a real brand …
When it comes to financial services, we’ve talked about online behaviors for the end user and for the brand itself. But how are individual finance professionals using online and …
Recently, we highlighted ways that brands could recognize and reward their fans for free. Some readers were more anxious to see these techniques used in real social life, so …
From campaign strategy to day-to-day communication, the Obama administration is well known for its tech savvy and social fluency. Already active on Facebook, Twitter and Pinterest, the White House built a bit …
Visually interesting and informative elements like infographics can be a huge asset when trying to communicate data to your audience. In the past, we talked about how high quality …
Advertisers haven’t yet figured out an ideal measure for the success of paid social media ads, but they’re not giving up on the opportunity just yet. Nielsen’s 2013 report, “Paid …
Ever since changing the layout, pricing system and products carried by their stores, JCPenney has alienated many of its previously loyal customers. The company’s execs are well aware of …
Compiling a regularly scheduled email newsletter seems like a relatively simple task, but when you get down to the details there are dozens of finite questions to answer, from …
It’s finally starting to feel like spring, which means that the major warm-weather holidays are getting closer and closer. Coming up first and probably catching a lot of consumers …
On May 2 Instagram debuted Photos of You, a feature that allows users to tag people and brands in photos. The announcement on Instagram’s business blog describes the feature as “a …
You’ve spent hours researching, writing and designing your brand’s latest infographic…so why wouldn’t you do your best to drive as much traffic to it as possible? It’s not enough …
In true startup form, Pinterest swiftly responded to user feedback to roll out its second round of big updates in a matter of weeks. Here’s a look at the …
Following events like the “Jaws” theme circling the Oscars and the Boston Marathon bombing, the term newsjacking has been getting a lot of attention. The idea behind the term …
When Vine made its official debut this past January, we all knew it would only be a matter of time before brands started rolling out the six second video contests. …
