Month: November 2012
As the social media realm becomes more and more visual, it becomes an even better home for fashion brands. It’s natural for fashion brands to gravitate to sites like …
Whether you know it or not, you’re probably familiar with Red Bull‘s content marketing efforts. The Red Bull Stratos Live Jump – a world record breaking freefall from space …
Facebook Ads can be a great way to reach current and new fans and customers, but they can be a budget drainer if you take the jump without a …
If you don’t own a car, Zipcar is a great option for grocery runs, trips outside the city and those days when public transit just won’t do. Google “carsharing” …
If you find yourself sifting through news stories, marketing sites and tech blogs every day (like I do), it might be time for you to add a new site …
Talk of the rise of visual social media is everywhere these days. Pinterest, Tumblr and Instagram each have an inherent visual quality that Internet users flock to. And between cover …
When it comes to maintaining an effective and engaging social presence with your brand, approaching them with a united, focused vision will give you the best results. We’ve covered …
Writing quality content takes time and effort, but if no one reads your posts, what’s the point? These five digital promotion tactics will help you build exposure and momentum …
When Hurricane Sandy struck a few weeks ago, it caught many people completely off-guard. In addition to the destruction that it left in its path, it also hurt businesses …
Cyber Monday is all about driving online sales – but what if your goal is to get shoppers off their desktops and into stores? This holiday season retailers are …
Grand opening events, fundraisers and conferences can be very effective for new or established small businesses looking to revamp or rebuild their presence. But how can you get your …
Are you struggling to fuel Google Plus engagement with good content? Consider adding Do Share to your digital marketing toolbox – a free Google Chrome plugin that makes sharing …
It can be a chore trying to monitor your brand’s Twitter interactions and mentions, especially if you’re attempting to do it using only the official Twitter client. Fortunately, for …
From the price tag to the local take on tourism, what’s not to love about traveling with Airbnb? We covered their colorful (old) homepage in our best landing page …
When customers are confused about a purchase, unhappy with a product, or have any general e-commerce concerns, they are quick to look to a brand’s social media outlets for …
Earlier this week at SES Chicago we stopped by best-selling author and entrepreneur Evan Bailyn‘s session, Building a Massive Customer Base through Content-Driven SEO. He shared his four-step process for …
On day number two of SES Chicago we made a point to stop Lee Odden‘s session, Optimizing B2B Content Across the Sales Cycle. Odden covered a number of insightful B2B content …
We recently discussed how email best practices have expanded to include social links and features in brand emails. It’s now considered a best practice to include links to all …
The popularity of flash sites like Rue La La, Beyond the Rack and Fab has grown exponentially in the last year, inspiring many brands — both well-known and lesser-known …
After a series of interviews with SES Chicago speakers, the digital marketing conference is finally here. We stopped by several sessions on Day 1, including “Mobile Marketing Optimization” with …
Getting business for your brand during the holiday season often boils down to a matter of crafting discounts that are the most appealing. It can be a guessing game …
Pinterest co-founder Ben Silbermann recently announced the arrival of secret boards. The new private boards “give you a place for things you’re not quite ready to share yet,” Silbermann …
There’s no denying that ads have taken over the digital sphere. From YouTube, to Hulu, to even blogs — ads have seemingly popped up in every free space available. …
In early November, 2012, comScore released data showing that smartphone penetration has topped 50 percent for the first time in history. comScore’s MobiLens study surveyed more than 30,000 U.S. …
Although it took some time for younger generations to rediscover his greatness, Buster Keaton’s place in the silent film firmament has been firmly established and for good reason. We’ve …
One of the best ways to get customers to respond to a promotion is to give them options. Often, this includes sharing discounts that can either be printed and …
It looks like the 2012 holiday season will be a happy one for online retailers. In early November 2012, Forrester launched its US Online Holiday Retail Sales Forecast, 2012. …
Although many brands have turned most of their attention to marketing to fans and followers via social sites, email marketing remains one of the most direct and effective ways …
Retail giant Target is doing a lot more than dabbling in content strategy. A Bullseye View, their content-focused sister site, gives a behind the scenes look at Target, moving beyond …
You’ve taken the steps to make your brand’s site easy to navigate, easier to read and easier to find…but you’re still noticing poor conversion. What’s the cause? If the …
