Bing is revamping the way we search by teaming up with the New York-based startup Qwiki.
Introduced last Tuesday, the qwikis are now showing up on Bing search results pages with the aim to inform users in a new, fun and more interactive way. The qwiki pulls information, dates, pictures and video from sites and sources about a given topic and presents the essential stats about the topic.
“When we started this company, we looked at the search page and said … ‘there should really be a play button next to each result,’ and it’s incredible to make that vision come alive,” Qwiki co-founder and CEO Doug Imbruce told VentureBeat. “For the first time, the two biggest trends in Internet history, search and video, are combining into this incredibly powerful platform.”
Sure it’s a great addition for the causal searcher, but what’s the appeal to the topic, brand or business being searched?
Well, in addition to allowing users to create qwikis via the Qwiki Creator, Qwiki has also released an API enabling content creators to mass produce qwikis from their own content. ABC News has already created some qwikis of its own and given a fun spin to its digital marketing strategy.
This comes nearly a month after Bing introduced the revamp that now allows users to consult their world and offers a new take on social search. Check out our full report on it here.