The battle between Google+ and Facebook users hasn’t lost any heat, which can be confusing for brands looking to establish themselves on one of the social networks. Pardot.com recently took a closer look at the top brands on both networks and found some interesting facts about them.
As of May 2012, Pardot found that the three top brands on Google+ were Android, Mashable and Chrome, three very tech-oriented brands. This is largely because Google+ users are employed in technical fields, like engineering and web development, and are, as a whole, more tech savvy than Facebook users. Google+ active user count is also significantly lower than that of Facebook (100 million versus 530 million).
Facebook’s top three brands as of May, however, were Coca-Cola, Starbucks and Disney – three very product focused brands. They are also brands that widely appeal to a large demographic, rather than one specific industry, illustrating the diversity of the Facebook audience.
Although the top performing brands differ from network to network, they share a very similar posting strategy. These top performers limit their posts (on either network) to, at most, 1 or 2 posts a day. Though the posts on Google+ are more text heavy, posts including a moderate amount of text and an appealing, relevant photos tend to be successful on both networks.