In April, it was reported that Facebook and HTC were collaborating on a customized smartphone, and now that Facebook has made its underwhelming NASDAQ debut, thoughts have once again returned to the idea of the Facebook phone. Sources are even claiming the long-rumored Facebook phone could be released next year.
According to reports, Mark Zuckerberg’s motivation behind developed a Facebook-centric phone is the fear of having his network as nothing more than an app on another company’s device. One Facebook employee reportedly told the New York Times, “Mark is worried that if he doesn’t create a mobile phone in the near future that Facebook will simply become an app on other mobile platforms.”
Although his motivation may be questionable, it’s not negatively affecting consumer interest in such a device. A recent poll conducted by MyVoucherCodes.co.uk revealed that 75% of Brits would be interested in a Facebook phone, believing that branching the network into the world of smartpones is a good idea. Respondents said chat accessibility, competitive pricing and constant access to their preferred form of social media are motivating factors in their choice of phone.
But Slate explained that competitive pricing won’t make the Facebook device a quality phone, and, as a business venture, it won’t be profitable. And, because the service isn’t currently equipped to handle advertising on its app and mobile browser, a Facebook-centric device would likely be ad heavy.
What are your thoughts? Are you interested in the idea of a Facebook-based smartphone? Do you think this is a poor decision for the company? Share your thoughts with us!