Best Landing Page Designs: Peapod
February 26, 2013 Content Marketing
Coupons are one of the oldest tricks in the book, but a paid media execution of the old discount requires a good amount of attention to detail. You’ve got …
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Category: Content Marketing
Reporting, practical guides and reviews from the lonelybrand desk.
Category: Content Marketing
3 Ways to Convert Your Freemium Users to Paying Customers
February 20, 2013 Content Marketing
Freemium services and products are awesome. Research has shown that providing high quality products and services for free can actually convert users into paying customers, although the conversion rate …
5 Essential Rules for Featuring Guest Bloggers
February 19, 2013 Content Marketing
Guest blogs are great. They increase your network, create the opportunity for new collaborations and partnerships, and give you the chance to highlight some fresh faces who are bound …
Digital Marketing Toolbox: Muck Rack
February 19, 2013 Content Marketing
There are a number of tools out there that can tell you when and where your content has been passed around in the social space. But Muck Rack stands …
3 Lessons from Everyblock’s Sudden Demise
February 8, 2013 Content Marketing
When it comes to trendy terms of recent years, Everyblock seemingly had it all: big data, social functions, hyperlocal news and a passionate user base. But it seems that …
4 Reasons Why Gaiam’s Connect 2 Happiness Campaign Works
February 6, 2013 Content Marketing
Newsletters are a great way to keep in touch with your customers, but if you don’t have exciting or interesting content to share, it can be extremely difficult to …
Quora Blogs: More Readers or Just More Work?
February 5, 2013 Content Marketing
To cap off 2012, Quora founder Adam D’Angelo posted a few thoughts on the company’s quest to share knowledge, and where that mission would take the platform in the …
B2B Print Publications: Thing of the Past or Wave of the Future?
February 4, 2013 B2B Marketing, Content Marketing
Sometimes we get so wrapped up in online content marketing that we forget where it all originated: good old-fashioned print. The vast majority of device-wielding Millennials will tell you …
A Guide to Sponsored Posts
January 29, 2013 Content Marketing
They’ve been a staple for print advertising for years, but as more and more advertising dollars go to the digital space, advertorials are also making the digital jump. Although …
5 Most Shared Blog Posts: Social Media Case Studies
January 22, 2013 Content Marketing
Crunching the numbers for 2012 revealed that games, the job hunt and Pinterest were among the most popular as measured by social sharing. To help you understand what makes …
An Introductory Guide to User-Generated Content
January 17, 2013 Content Marketing
User-generated content may very well be one of the buzz terms of 2012, but that doesn’t mean it won’t be useful for many years to come. Even if you’re …
Promote and Discover Content from Your Colleagues with BizSugar
January 15, 2013 Content Marketing
Why do you create content? Is it to attract potential customers? Is it to share tips and advice to colleagues in your industry? If you’re aiming to share your …
Digital Marketing Toolbox: Browserstack
January 11, 2013 Content Marketing
Between varied browser preferences and the multitude of mobile devices out there, there are endless perspectives from which people can view your content. That means it’s essential to check that …
Landing Page Tips for Apps and Other Low-Commitment Products
January 10, 2013 Content Marketing
Mobile and web apps are often placed in the “low-commitment” product category – that is, they are either low-cost or free and require a minimal amount of personal information …
Best Landing Page Designs: Hulu Plus
January 7, 2013 Content Marketing
Thanks to a few recent leadership shakeups, TV streaming service Hulu has been fodder for tweets and blog posts over the past several days. While we’re on the topic, let’s take …
Digital Marketing Toolbox: Hello Bar
January 4, 2013 Content Marketing
An insightful and well written piece of content is invaluable, but words alone won’t result in leads or sales. Instead, you need a well-oiled conversion machine to guide your …
Attract Attention to Your Content with Imagery
December 28, 2012 Content Marketing
Your content may speak for itself, but there’s no question that the message becomes amplified when paired with an excellent visual aid. Having a great image to accompany your …
5 Landing Page Tips for Complex Products
December 20, 2012 Content Marketing
Building a landing page for a complex product or service requires more than seemingly unrelated fun and games. College degrees and pricey B2B software aren’t one and done purchase decisions …
Adding Context with Rel=Author and Rel=Publisher
December 18, 2012 Content Marketing
Want to add a bit of Google fuel to your digital marketing efforts? Adding link relationships is a quick and easy process that ties both individual articles and whole …
Identifying Visitor Needs for Landing Page Success
December 13, 2012 Content Marketing
Less is almost always more in the landing page realm. Too much content distracts users from seeing and acting on a conversion opportunity. But a page that is too …
Three Ways Hospitality Brands Can Put a Face to Their Name
December 10, 2012 Content Marketing, Social Media Marketing
One of the biggest obstacles a brand tackles is getting consumers to see it as something more than a faceless entity. Giving them a face to associate with the …
Effective Infographics in 4 Easy Steps
December 7, 2012 Content Marketing
Infographics have dramatically increased in popularity in recent years. So much so, in fact, that entire sites have been dedicated to them and sites likes Mashable highlight them in …
Digital Marketing Toolbox: WiseStamp
December 7, 2012 Content Marketing
Adding content links to your email signature is a quick and easy way to promote blog posts. While setting up a custom email signature through your email provider is …
Mobile vs. Desktop B2B Content Consumption Habits
December 6, 2012 Analytics and Insights, B2B Marketing, Content Marketing, Mobile Marketing
As we wrap up a content-heavy 2012, we decided it’s time to dig deeper into the differences in how our readers consume content on desktop versus mobile devices. We know …
The Myth of the One Size Fits All Landing Page
December 5, 2012 Content Marketing
The beauty of landing pages is that they offer a virtually unlimited range of specificity. Landing page design and content can be easily adjusted to fit a niche user’s needs and …
Red Bull Fuels Millennial Image with Content Marketing
November 30, 2012 Content Marketing
Whether you know it or not, you’re probably familiar with Red Bull‘s content marketing efforts. The Red Bull Stratos Live Jump – a world record breaking freefall from space …
Best Landing Page Designs: ZipCar
November 29, 2012 Content Marketing
If you don’t own a car, Zipcar is a great option for grocery runs, trips outside the city and those days when public transit just won’t do. Google “carsharing” …
How To Promote A Blog Post in 5 Easy Steps
November 27, 2012 Content Marketing
Writing quality content takes time and effort, but if no one reads your posts, what’s the point? These five digital promotion tactics will help you build exposure and momentum …
Content Marketing Lessons from Airbnb’s Neighborhoods Project
November 19, 2012 Content Marketing
From the price tag to the local take on tourism, what’s not to love about traveling with Airbnb? We covered their colorful (old) homepage in our best landing page …
Building a Customer Base with Content in Four Easy Steps
November 16, 2012 Content Marketing
Earlier this week at SES Chicago we stopped by best-selling author and entrepreneur Evan Bailyn‘s session, Building a Massive Customer Base through Content-Driven SEO. He shared his four-step process for …