Author: Nicholas Kinports
Last week Facebook announced what they’re calling “the largest software development kit update in Facebook history.” Facebook SDK for iOS 3.0 Beta is the key iOS app developers need to integrate …
Apple’s announcement of a Retina-enabled Macbook at the Worldwide Developer’s Conference raised the bar for portable computing power. Apple has also issued a big challenge to hardware manufacturers: up your screen resolution …
Following months of anticipation, Friday turned out to be quite the anticlimactic day for those of us watching Facebook’s debut at Nasdaq. “Slow day in news” tweeted Jack Dorsey, Executive …
When Noah Elkin, Principal Analyst at eMarketer shares insights on mobile marketing we listen. That’s why his recent presentation in Chicago drew our attention. We’ve heard the basics: more …
“They’re like one big, dysfunctional family.” That quote from Marvel’s Avengers Assemble may sum up the current state of digital marketing. And the sure-to-be blockbuster certainly looks like a modern …
Between busy schedules and hesitation to adapt to new ways of communication, encouraging the C-suite to participate in social media marketing is easier said than done. But the benefits of …
Digital marketers, and now Wall Street, are cashing in on major social platforms like Facebook, LinkedIn and Twitter. But nipping at the heels of these wildly successful services is …
Visual stimulation seems to be a significant unmet consumer need in 2012. Social network Pinterest offers a unique and simple way to discover and share imagery with connections by …
Get ready for another buzzword-filled SXSWi folks. And the darling of this year’s digital pageant? Ambient Social Networking It’s all about broadcasting your status in real time without having …
Back in January when Google Search Plus Your World debuted, the SEO community spiraled into a fear-mongering frenzy. Meanwhile, everyday searchers scratched their heads in confusion, wondering why their …
The public relations and advertising industries have found themselves in a similar adapt-to-digital-or-die predicament. The folks at Forrester’s Interactive Marketing blog seem to think that the issue is unique …
These days it seems that Pinterest posts are lurking around every corner of the interwebs. Actually, they’re not so much lurking as jumping and yelling CLICK ME! We’ve got …
As American consumer spending wanes many companies are facing a familiar challenge. Reduced spending should be met with an emphasis on practical value and building an inescapable path to …
Companies aren’t happy with the level of digital proficiency they’re seeing from agencies, but at the same time those companies have haphazard systems for appraising work agencies are doing …
Advertising, marketing and public relations agencies understand the importance of customer relationship management and quality data capture behavior. But do they practice what they preach when it comes to database …
As the measure of marketing performance shifts from soft metrics like awareness, reach and perception to precise measures of engagement, goal conversion and sales, CMOs are under the gun …
Last week we shared a post about how gender affects a marketer’s success in social media. Now we ask, “what’s age got to do with it?” We hear day …
As marketers, we’ve got social strategy, we’ve got mobile strategy, and now we’ve got mobile-social strategy (or if you can say it without throwing up a little, “mocial”). Just …
A tablet is just one more screen to gawk at, right? Au contraire. Studies show consumers use their tablets for different tasks than laptops or smartphones. Google’s Mobile Ads …
What wonderful time of year. Between vacations, family and end of year work the web is a relatively quiet place. Except for all the digital marketing folks trying to …
Social media remains a buzz term among marketing professionals the world over. As mobile and social commerce grow in scope and complexity so must the tools marketers use to …
As the year winds down, we’re seeing a number of reports on definitive content marketing trends in 2011. At lonelybrand we’re busy planning for 2012, and that means reviewing how …
lonelybrand announced today that it has acquired Chicago-based marketing and social media agency ChirpUp. Founded in 2008 by tech industry veterans Mark Bradford and Rob Lambert, ChirpUp addresses the …
There’s no denying that the B2B digital ecosystem is complex – even more so for firms that sell the intangible. Despite that complexity social media, search, CRM and a …
Between busy schedules and hesitation to adopt new ways of communication, encouraging the C-suite to participate in social media marketing efforts is often times easier said than done. But …
This Thanksgiving we’re thankful for fun office times, knitted turkeys and cool tech gadgets. We put together a list 10 ways to keep yourself and your family happy this …
In the early days of social media, B2C companies were first to develop people, processes and competency around a new way to communicate with consumers. But as 2012 approaches …
As digital worlds collide and agencies reinvent business models overlap is occurring. Practice areas like social media have blurred the lines between advertising and public relations, and as a …
The rise of digital has enhanced job search capabilities for savvy seekers. From LinkedIn groups to Twitter hashtags created to support job finding, opportunities abound. Digital tools can assist …
A recent Lowe’s television commercial showcases a great case for the evolution of the consumer website and highlights the ways big brands are bringing tangible value to their customers …
