lonelybrand White Papers

  • Confidence Game
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    White Paper: Confidence Game – Overcoming Digital Doubts with Content Marketing and Social Engagement

White Paper: Confidence Game – Overcoming Digital Doubts with Content Marketing and Social Engagement

2014 is shaping up to be a year of change for brand marketers in the United States. Search engines like Google are awarding brands that engage in content marketing and social media with big traffic that wins new customers. There’s just one problem… Brands aren’t impressed with agencies’ digital skills. […]

By |November 30th, 2013|lonelybrand White Papers|Social Shares: 88

White Paper: Landing Page Guide 2013

Landing pages continue to evolve in both use and complexity. Brands and agencies alike are using landing pages to educate and convert customers in new and exciting ways. lonelybrand evaluated countless brands and landing pages in our quest to create a useable methodology applicable to nearly any digital marketing challenge. […]

By |October 31st, 2012|lonelybrand White Papers|Social Shares: 103

White Paper: Landing Pages 101

As the measure of marketing performance shifts from soft metrics like awareness, reach and perception to precise measures of engagement, goal conversion and sales, CMOs are under the gun to produce tangible results in the digital space. In fact evidence is overwhelming that optimized landing pages generate more conversions than […]

By |January 17th, 2012|lonelybrand White Papers|Social Shares: 109
  • social monitoring
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    White Paper: Marketing Planner 2012 – Social Media Monitoring Tools

White Paper: Marketing Planner 2012 – Social Media Monitoring Tools

Social media remains a buzz term among marketing professionals the world over. As mobile and social commerce grow in scope and complexity so must the tools marketers use to monitor, engage and report relevant conversations in outlets like Twitter, Facebook and Google+. Low barriers to entry for software as a […]

By |December 14th, 2011|lonelybrand White Papers|Social Shares: 0

White Paper: The Social Executive 2012

Between busy schedules and hesitation to adopt new ways of communication, encouraging the C-suite to participate in social media marketing efforts is often times easier said than done. But the benefits of a CEO’s voice on social media are vast, from creating a greater reach for content marketing efforts, to […]

By |November 29th, 2011|lonelybrand White Papers|Social Shares: 0

White Paper: Agency Growth Blueprint 2012

As digital worlds collide and agencies reinvent business models overlap is occurring. Practice areas like social media have blurred the lines between advertising and public relations, and as a result new rivalries have arisen and agencies with traditionally different backgrounds find themselves competing for the same budget. Meanwhile business development […]

By |November 15th, 2011|lonelybrand White Papers|Social Shares: 0

White Paper: Driving Quoting Behavior With Mobile Apps

Looking to get your insurance company on the mobile map in the coming year? You’re not alone. Nearly half of marketers hope to devote more resources to mobile app development in 2012. In a crowded marketplace with national players how can you stay ahead of the insurance industry pack? In […]

By |November 1st, 2011|lonelybrand White Papers|Social Shares: 0