As digital worlds collide and agencies reinvent business models overlap is occurring. Practice areas like social media have blurred the lines between advertising and public relations, and as a result new rivalries have arisen and agencies with traditionally different backgrounds find themselves competing for the same budget.
Meanwhile business development executives from both agency types are using the same language when speaking with prospective clients – creating confusion regarding roles and responsibilities.
We wanted to know what digital practice areas are overlapping and more importantly – how agencies are differentiating themselves in a time of unprecedented competition.
In this lonelybrand white paper, you’ll learn about digital business development trends and strategies in the advertising and public relations industry.
This 10-page white paper discusses:
- Custom research from over 300 advertising and public relations executives exploring digital core competencies and confidence
- Digital trends observed and reported in advertising and public relations agencies
- Conclusions and next steps for agencies interested in implementing a successful digital business development program in 2012