White Paper: Landing Pages 101

As the measure of marketing performance shifts from soft metrics like awareness, reach and perception to precise measures of engagement, goal conversion and sales, CMOs are under the gun to produce tangible results in the digital space.

In fact evidence is overwhelming that optimized landing pages generate more conversions than generic or static web pages.

Yet building, testing and optimizing landing pages that accomplish measurable business goals is a topic of debate in the modern organization. In fact, the phrase “best landing pages” or variants thereof make up over 18% of referrals from organic search to lonelybrand web properties, indicating this white paper is truly needed.

The goal of this white paper is to introduce the latest methodologies and tools smart companies are using to create, test and optimize landing pages that convert.

This white paper includes:

  • The fundamentals of landing page design.
  • How to incorporate the key tenets of digital communication into each and every landing page.
  • Examples of successful landing pages from the insurance industry with observations.
  • A 10-point checklist for every landing page.

For more information, download the white paper here.