lonelybrand announced today that it has acquired Chicago-based marketing and social media agency ChirpUp.
Founded in 2008 by tech industry veterans Mark Bradford and Rob Lambert, ChirpUp addresses the digital marketing needs of midsized businesses with affordable, scalable inbound marketing and social media solutions. With the acquisition lonelybrand gains proprietary digital marketing processes and technologies as well as a significant boost to its already large digital presence.
Comments on the News
“The acquisition of ChirpUp represents our ongoing effort to connect digital marketing activities to revenue” said Nicholas Kinports, Digital Strategy Lead and Founder of lonelybrand. “In 2012 soft metrics just aren’t good enough. It’s not about a fancy strategy or sexy creative anymore. In challenging economic times our clients need disciplined processes and direct links to ROI – even for less defined areas like social media.”
Mark Bradford, co-founder of ChirpUp notes, “lonelybrand’s holistic approach to digital marketing made this an easy decision. Our proprietary technology and processes for identifying and connecting with online consumers at the moment of purchase intent amplifies everything lonelybrand is doing in the digital space.”
Bringing a Proven Model to Market
Chicago-based lonelybrand was founded in 2010 and saw immediate growth by providing blended digital solutions for midsized to large businesses designed to simultaneously address analytics, customer relationship management, digital content marketing, mobile marketing, search and social media.
While other agencies and consultancies have focused on “pure play” initiatives lonelybrand has differentiated itself by providing a complete outsourced digital solution for companies that don’t want to take on and manage additional staff. By quickly addressing and implementing measurable digital marketing programs lonelybrand takes pressure off top executives allowing them to refocus on business development and growth.
Learn more about ChirpUp by reading the acquisition press release or giving them a follow on Twitter.