White Paper: The Social Executive 2012

Between busy schedules and hesitation to adopt new ways of communication, encouraging the C-suite to participate in social media marketing efforts is often times easier said than done.

But the benefits of a CEO’s voice on social media are vast, from creating a greater reach for content marketing efforts, to increased brand awareness, good will from customers, media coverage and raw insights gathering.

lonelybrand has combined custom research with over 15 years of experience creating and implementing successful digital marketing programs to create a roadmap for successful executive involvement.

This 12-page white paper discusses:

  • Challenges and stumbling blocks for executives entering the social space.
  • Ten big brand examples of executives that know social (B2B and B2C).
  • An outline to help your organization harness top executive brainpower and motivate them for quick wins and long term adoption of social media.
To learn how your brand can leverage executive involvement on social media, download the white paper today.