Author: Katherine Leonard
How often do you visit your dusty old Google Plus profile? Even with Google’s handy dandy multiple accounts feature, I navigate to my G+ feed let’s see…approximately never (outside …
You’ve heard by now that content marketing is “the next big thing” for brands in the digital space. As you can probably guess, a key part of executing content …
There are two commonly known truisms about Reddit. One: do not, under any circumstances, try to pull a fast one on, spam or annoy Redditors. Two: the site is …
Samsung and Jay-Z joined forces to break ground on the mobile music front. What they probably didn’t expect was to stir up a Big Brother controversy. Last week Samsung …
In November of 2012 the Coca-Cola Company switched gears on their brand website, focusing on content and storytelling rather than pure play product and advertising. Immediately prior to the …
Ten socially savvy companies made LinkedIn’s list of top 2012 company page performers. In a recent post on the LinkedIn blog, these companies share their top tips for driving engagement …
Titles are likely the first if not the only thing readers will notice about your blog posts. Are you formatting them correctly, or are you arbitrarily capitalizing words? From the …
Are you an experienced community manager, SEO or analytics wiz with a penchant for writing? Over the years we’ve clocked in close to 1,000 lonelybrand blog posts to help …
There is no shortage of tools out there to help you analyze links, keywords and other important SEO elements. But even better than grabbing a URL and pasting it …
Want to share a series of related links without bombarding your followers with a stream of similar messages? Take a cue from WBEZ, the Chicago affiliate of NPR, who recently …
Things happen quickly and publicly in the digital world. This is great news when things go your way, but when mistakes happen, those happen quickly and publicly, too. Last …
We’ve covered the first three steps of content curation: identifying your content niche, finding content and saving articles. At this point in the process you’ve taken in a heap …
On Tuesday DuckDuckGo proclaimed via Twitter that they had officially hit 3 million daily searches. That’s small beans compared to Google’s 100 billion plus searches per month, but you’ve …
Name a hot visual network that welcomes home improvement and interior design brands. Chances are, you answered Pinterest, right? Sure, there are plenty of interior design and home improvement …
Content curation is a multi-step process. Once you identify share-worthy content and actually go out and find that content, in most cases you’ll want to tuck those articles away for …
The first step in the content curation process is to write your content curation manifesto. Next up, you’ve got to get out there and actually find the stuff that fits …
After months of speculation that the hashtag would make its way to Facebook, the pound sign has arrived at last. Hashtags have long existed on Twitter, and more recently …
Hold on a minute before you send that tweet. You’re excited to share great content from around the web, but before you do so, there’s an important question to ask: …
No matter how many filter/blur/border combinations you come up with, if you’re sharing the same old thing on Instagram your feed is bound to get boring. Sure, product shots …
With Father’s Day right around the corner, many brands are busy launching dad-specific digital promotions. Pinterest is helping brands promote products through Father’s Day wish lists and on Facebook we’ve …
Happy Donut Day, America. While New York is fully captivated in its love affair with the cronut, back here in the Midwest we’re still getting our jollies from the …
On June 3 Vine invited Android users to join the 6-second looping video platform. The app has been available to iOS users since January 2013, and managing to acquire …
Question and answer platform Quora was founded in 2009 by former Facebook employees Adam D’Angelo and Charlie Cheever. For several months after the tool’s public launch, it was near …
Social platforms across the board are investing in their mobile versions, making them more functional and more beautiful. This means users are able to access these sites regardless of …
If you haven’t scrolled through all 117 slides of Mary Meeker’s D11 presentation, you’re doing yourself an disservice (you can check it out here and put it in your …
At the beginning of May LinkedIn made it possible for users to share rich media including images, documents and presentations via their profile. And as we close out the …
Community managers are trained to listen. We use a wide variety of tools to keep our eyes and ears open for brand mentions, compliments and complaints. These situations vary …
When Facebook shelled out $1 billion for Instagram last year, we all assumed that this was a grab for the photo app’s fast-growing base of young and hip users. Last …
You can tweet about your exciting new white paper all day long. The hope is that users will click on the link within your tweet to be led to …
Who else feels like an imbecile after years spent correcting those who pronounced GIF as JIF? Earlier this week Steve Wilhite, father of the Graphics Interchange Format, accepted a Webby Award …
