Author: Katherine Leonard
Crowdfunding for research is a practical way to cover costly research expenses, and at the same time a creative marketing technique for building buzz around a forthcoming project.
In the past several months we've seen a continuous stream of marketing-friendly updates from LinkedIn. The latest change is a makeover for LinkedIn Groups, which includes a cover photo.
The Airbnb team is already known for its content marketing brilliance and now they're adding Vine to the promotion arsenal with Hollywood and Vines.
When it comes to Facebook ads, photo choice is important. Thanks to a new Facebook Shutterstock partnership, advertisers will now get free images for ads.
Here are a few of lonelybrand's most engaging LinkedIn Sponsored Updates, with insights on why certain content works in this paid, professional environment.
Mashable dedicated entire teams and budgets to build and integrate the Velocity algorithm, but your brand can take advantage of the social snowball effect, too.
If This Then That recipes can now be embedded on any blog or website with a small snippet of HTML. Here are a few ideas on how your brand …
Need to see real ROI before you dedicate the time and resources to curate content? This new study from Livefyre will help you make the business case for content …
Google is now rewarding longer content with a new block on the SERP reserved for in-depth articles. These are high-quality pieces that help users get a more exhaustive explanation …
Registration for Social Media Week Chicago 2013 is now open and the free spots are set to go quickly. Here are our picks for ten must-attend SMWChicago sessions.
The introduction of the New York Times IFTTT channel hints that the automation service will soon be a useful tool for publications and brands of all shapes and sizes.
In 2013, the primary goals of social media marketing have shifted from a strict sales-based focus to more abstract measures such as consumer engagement and brand lift. That doesn't …
Content curation for owned media is a great way to fill your brand's content pipeline. There are two distinct approaches to content curation for owned media: unlicensed and licensed.
Need to give a colleague, client or agency partner access to a specific Google Analytics account? The good news is that granting access takes all of 60 seconds -- …
NowThisNews recently used an animated infographic on Instagram video to share a collection of data on Afghan civilian casualties after the withdrawal of American troops.
Shoppers will soon be able to use the Ikea augmented reality app to see exactly what a new piece of furniture will look like in their home or apartment.
Gmail's new Inbox Action buttons appear next to certain types of messages in your inbox and let you take action on an email without ever having to open it.
We're excited for the introduction of Facebook embeddable posts — a social plugin that lets you easily add public posts from Facebook to your website. To get started, click …
Vine and Instagram video have a combined age of just nine months, but both are already making waves in the world of social media promotions. So far we’ve seen …
As an Internet user you’ve definitely received both transactional and bulk emails, but as a brand marketer do you know the differences between the two? The messaging, format and …
In a blog post published late last week Pinterest announced that they will begin to “suggest personalized pins and boards based on websites you go to that have the …
Remember the good laugh we all had last May when Facebook made its disappointing Nasdaq debut? The beatings that continued throughout 2012 earnings calls, or when the tech press …
You can’t spend too much time on TechCrunch without running into metrics like time on site and unique monthly visits. While both of these measures are valuable to the …
LinkedIn ads have been around for years, but until now any sponsored content on the professional platform was restricted to the ad-heavy sidebar. Starting this week though, LinkedIn advertising …
Just 6% of online US adults are using Reddit to discover and share links, but thanks the unrelenting enthusiasm of that small user base, it’s become an undeniably powerful tool for …
If you’re a Gmail user, you might have noticed that your inbox got a bit of a makeover this week. The “new inbox” as they’re calling it is an …
Every time I log in to LinkedIn, it looks a little bit more like a digital magazine. I’ve even started to visit the site not to tweak my resume …
You’ve probably noticed by now that Instagram video exists. In the weeks since its debut, I’ve seen my fair share of the following: coffee swirling in its cup, dogs …
In a previous post we speculated on what Twitter’s ad exchange could mean for brands. As is generally the case when it comes retargeting, privacy concerns have arisen among …
There’s a lot of buzz in Chicago these days about Divvy, the new bike-sharing program that launched in June. The branded blue bikes are a marketing tool all on …
