Month: February 2013
Content marketing is more than just blogging about the services your brand provides, or the products you produce. You need to create compelling content that actually appeals to and …
These days everybody has an app, and it’s getting harder and harder to be noticed. The average consumer isn’t downloading many apps, and they are constantly distracted while on …
Things are starting to get interesting over in the Vine space. More and more brands are claiming their handles, and although they haven’t posted any videos yet, it shows …
In the second half of 2012, 41% of commercial emails were opened on mobile devices, and according to a report by Knotice that percentage is expected to surpass desktop opens …
Likes, pokes, shares and retweets have invaded our common vocabulary, but if you’re new to the world of monitoring social media for your brand, there are probably some terms …
Coupons are one of the oldest tricks in the book, but a paid media execution of the old discount requires a good amount of attention to detail. You’ve got …
Starbucks India just learned a hard lesson in social media. After Armaan Kapur was treated poorly at an establishment in Delhi, he wrote on Starbucks India’s Facebook wall to …
Between the two examples of social proof below, which is more convincing? Chances are you picked option one and did so not because of the numbers, but because those …
Although social audiences tend to skew female, we know that there are plenty of social guys out there (just ask the guys over at Gentlemint). Unfortunately for guy-focused brands, …
You know tax season has arrived when the ads begin to roll in through channels of all shapes and sizes: the H&R Block TV commercials, the retargeted display ads …
Having a social and digital presence has become a huge part of creating and running a successful business. When you’re out networking, your new contacts will want to check …
There’s no question about the popularity of online video content, and it looks like video ads might finally be catching up. According to comScore’s US Digital Future in Focus, …
Freemium services and products are awesome. Research has shown that providing high quality products and services for free can actually convert users into paying customers, although the conversion rate …
“I’d rather have 1,000 email addresses than 10,000 Twitter followers,” speaker Scott Stratten told the crowd at yesterday’s MPITechCon, an event focusing on marketing and technology for the events …
Guest blogs are great. They increase your network, create the opportunity for new collaborations and partnerships, and give you the chance to highlight some fresh faces who are bound …
There are a number of tools out there that can tell you when and where your content has been passed around in the social space. But Muck Rack stands …
We know that mobile search and local business were made for each other. Research has shown that 61% of users make local searches from a mobile device, and that …
New research from comScore shows that a whopping 5.3 trillion display ad impressions were delivered in the US throughout 2012. Top industries by impression were online media, retail, finance, …
You may not think of universities and colleges as traditional businesses, but they still need some marketing tools in their arsenal to attract new potential students. As teenagers begin …
With nearly a quarter of last year’s paid search clicks coming from mobile devices, it’s about time Google Adwords caught up. Their brand new enhanced campaigns are designed to simplify campaign …
When it comes to PPC advertising, most of the time only the big three search engines are even considered — Google, Bing and Yahoo. Although marketers are right to …
New research from Twitter and Compete reminds us that mobile-social networkers represent a sweet spot in brand marketing. Not only are mobile Twitter users more active than their desktop …
Amex Sync has made a huge step forward in the world of social commerce, one that could help turn social media campaigns into actual purchases. American Express has partnered …
Congratulations! You’re special. Kind of. It’s not exactly the basis for a winning marketing campaign…unless you’re a certain professional networking site. Over the past few days, LinkedIn has …
Recent research has confirmed that Millennials are a social bunch. A whopping 75% of Millennials (or Gen Y-ers, if you prefer) are on at least one social networking site, …
A 2012 study from comScore shows that a surprising amount of shopping cart abandonment is connected to shipping cost issues. 55% of cart abandoners said they jumped ship because …
Super Bowl Sunday highlighted a number of effective advertising campaigns with its big-budget commercials and on-the-fly social posts, but it also saw the introduction of a new advertising medium …
A certain clothing company emails me four, maybe even five times a week. Free shipping! Half off your next order! New styles! With each new email I grow slightly …
If you’re no stranger to digital paid media then you’re probably no stranger to the AdChoices icon that often accompanies ads you’ve been served. If you’ve never noticed it …
When it comes to trendy terms of recent years, Everyblock seemingly had it all: big data, social functions, hyperlocal news and a passionate user base. But it seems that …
