Category: Social Media Marketing
Google Plus brand pages have been around for six months now, and despite what seems like widespread lack of faith in the platform among brands and would-be users, things …
Wednesday, the folks over at Facebook announced a feature that will begin rolling out in the next few weeks — the App Center. As the post details, the Facebook …
“Futurama” and Comedy Central’s marketing team are taking advantage of the social media realm to get the word out about the show’s new season. The show’s core audience consists …
Google’s +1 button is lonely no more. Earlier this week Google Plus developers announced the share button, which allows visitors to share content with their circles directly from the …
Some of us grew up to a soundtrack of 1-ups and audio verifications of being the smartest kid in Hyrule, which makes doing everyday activities increasingly boring as we …
Yesterday, the very first YouTube video turned 7 years old. The clip, “Me at the zoo,” was uploaded on the evening of April 23, 2005 and features YouTube co-founder …
In Olympic events of the past, the closest we could get to our favorite athletes were the photos on our Wheaties boxes. These days, the world’s athletic heros are …
LinkedIn users, listen up! The site has rolled out new features to better help you find groups to engage with. As the site details, the new search takes cues …
Just over a month ago LinkedIn introduced its company follow button, a feature that makes engagement with customers, colleagues and potential future employees easier. While browsing a company’s LinkedIn profile, a …
Google paints a happy picture of its social user base, touting that “170 million users have upgraded to Google Plus,” or whatever that means. Google’s pet project may be …
If your brand hasn’t made the jump to Pinterest yet, the news that it has become the number three social network in the U.S. may have prompted you to …
These days insurance agencies are more likely to use digital marketing tactics than the more “traditional” strategies like ads in yellow pages or local newspapers. But how exactly do …
Between busy schedules and hesitation to adapt to new ways of communication, encouraging the C-suite to participate in social media marketing is easier said than done. But the benefits of …
In previous articles we’ve covered insurance companies that are doing an exemplary job when it comes to social media. But Allstate, Progressive and GEICO are national brands with a …
Countless articles have been written about Pinterest, its effectiveness and the opportunities it potentially provides for brands. Although it’s not the ideal social media platform for all brands, it …
Digital marketers, and now Wall Street, are cashing in on major social platforms like Facebook, LinkedIn and Twitter. But nipping at the heels of these wildly successful services is …
The Hunger Games broke box office records this weekend, earning its spot as the highest grossing domestic opening for a movie that isn’t a sequel. The film adaptation of …
Social engagement is always a bit of an experiment. You play with different forms of social media posts, hoping that one will result in an overwhelming amount of positive …
Anyone else having trouble containing their excitement for Sunday’s Mad Men Season 5 premier? It’s only three days away – but until then, you’ll have to get your Sterling …
At lonelybrand, we know how important social engagement is when a company uses digital marketing to reach its audience. That’s why when we see a company that is doing …
Visual stimulation seems to be a significant unmet consumer need in 2012. Social network Pinterest offers a unique and simple way to discover and share imagery with connections by …
Looks like McDonald’s has taken yet another stab at frying up an inorganic viral campaign. This time around it’s #shamrocking, the fast food giant’s answer to internet sensations planking, tebowing, …
You would think that a brand as large as Coca-Cola or Dr. Pepper wouldn’t need to worry about social engagement. After all, the audience is already attentive to new …
Not all of us were fortunate enough to play in the rain at SXSWi this year. Lucky for us though, Twitter serves as a magical portal to all the …
Even though our Twitter feeds and regular Internet haunts have been saturated with SXSW news, we lonelybranders didn’t get a chance to make the trip and check it out …
When it comes to Facebook engagement, the so-called “sexy” brands from movies to entertainment get all of the likes and clicks, leaving industries like financial services in the dust. …
And so continues the convergence of social media as we know it. With the announcement of new Interest Lists last week, Facebook revealed that it’s taking yet another page …
We’ve already written about how important it is for your brand to engage fans across the various social networks, and we’ve also written about how you can get valuable …
Recent Nielsen data has shown that a relationship exists between social media buzz and TV ratings, and it seems the breakfast-accompanying talking heads have taken note. The three major …
We love covering and discovering new apps and social media campaigns in the insurance industry, but this may be our favorite consumer engagement method yet. MetLife has used the …
