Category: Social Media Marketing
Earlier this week the SEC declared social media an acceptable platform for investor relations announcements. But in such a highly regulated industry, what exactly does this mean for brands? …
Social media is a good fit for lighthearted culture and content, but is it really the right channel for disclosing financial information to stockholders? According to the Securities and …
An interesting little secret was revealed this week. When no one was watching, the team at Facebook quietly changed the social network’s guidelines concerning page cover photos. Instead of …
Despite community managers’ best efforts, it seems that most of the American public is still leery of brands on social networks. Forrester recently took a poll concerning digital marketing …
LinkedIn has proven to be a great asset for B2B brands. According to a webinar by SuccessFlow’s Mark Donkin, 75% of LinkedIn users use the network for business purposes, …
Social data offers brands a wealth of information. From fans’ ages to interests to education, using this social data to learn about who your customer is (and how he/she …
One of our most popular posts is a tutorial for adding a MailChimp tab to your Facebook page, and every now and then it yields a few questions for …
Have you noticed your tweets growing a bit shorter lately? Tweets are still holding strong at 140 characters, but due to recent changes in the t.co wrapper, text distribution …
Let’s face it, it can be overwhelming to be a social media community manager. The more accounts you find yourself in charge of, the more team members you find …
If you witnessed the events of WhopperGate unfold as inappropriate tweets began to flood Burger King’s Twitter feed, a fear probably ran through your mind — What if my …
Depending on how active you are on Google Plus — and how often you visit your own personal or brand page — you may or may not have noticed …
Statistics prove that images boost significant engagement on Facebook. On the bus, the couch or at work, we absentmindedly thumb through the mobile Newsfeed at warp speed, passing text …
A year and a half ago Jerry Tian quit his job as a software engineer to join the startup game. But like many who set out on their own, …
Pinterest has grown by leaps and bounds, but it still doesn’t offer much in the way of monitoring features. Although brands can find stats on each individual pin, it’s …
Contests are an excellent way to promote your brand and increase your social following. Unfortunately, creating and running a contest yourself can be headache-inducing and, depending on how you …
Every month or so a new study comes out about the best time to post on Facebook or Twitter. Their intentions are good (I think), but these studies are …
Things are starting to get interesting over in the Vine space. More and more brands are claiming their handles, and although they haven’t posted any videos yet, it shows …
Likes, pokes, shares and retweets have invaded our common vocabulary, but if you’re new to the world of monitoring social media for your brand, there are probably some terms …
Between the two examples of social proof below, which is more convincing? Chances are you picked option one and did so not because of the numbers, but because those …
Although social audiences tend to skew female, we know that there are plenty of social guys out there (just ask the guys over at Gentlemint). Unfortunately for guy-focused brands, …
Having a social and digital presence has become a huge part of creating and running a successful business. When you’re out networking, your new contacts will want to check …
New research from Twitter and Compete reminds us that mobile-social networkers represent a sweet spot in brand marketing. Not only are mobile Twitter users more active than their desktop …
Congratulations! You’re special. Kind of. It’s not exactly the basis for a winning marketing campaign…unless you’re a certain professional networking site. Over the past few days, LinkedIn has …
Recent research has confirmed that Millennials are a social bunch. A whopping 75% of Millennials (or Gen Y-ers, if you prefer) are on at least one social networking site, …
One of the biggest problems that non-profits run into is turning their social efforts into measurable donations. Sure, you can schedule pledge drives, but if you ask too often, …
Tackling social media without a plan is kind of like sitting down to write a college entrance essay without an outline. You have the very best intentions, but the …
Brands are still trying to navigate their way through Google Plus, but few bars, restaurants and cafes realize that the space is readymade for them. How so? The integration …
Although both the San Francisco 49ers and the Baltimore Ravens were major winners in the social space this week, the accounts that caught our eye were the ones that …
WBEZ, the Chicago affiliate of National Public Radio, ruffled a few feathers this week with the debut of its new membership drive campaign. The “2032 Membership Drive” encourages current NPR …
In the past few weeks the amateur art of food photography has been knocked down and picked back up again. First the New York Times reported that several Brooklyn …
