Category: Social Media Marketing
Social platforms across the board are investing in their mobile versions, making them more functional and more beautiful. This means users are able to access these sites regardless of …
Does your brand revolve around cooking, food, nutrition or fitness? Then you’re in luck! According to a new study by Azntaiji Multimedia and SocialRadius, most Facebook searches are about …
With every day that passes, it seems like yet another health or fitness-focused startup is throwing its hat into the social ring. This is great for users looking for …
At the beginning of May LinkedIn made it possible for users to share rich media including images, documents and presentations via their profile. And as we close out the …
Social media contests have quickly become an effective way to boost engagement and brand awareness. So much so, in fact, that sites and services have been created around them …
Community managers are trained to listen. We use a wide variety of tools to keep our eyes and ears open for brand mentions, compliments and complaints. These situations vary …
With big-name brand hacks taking place across the socialsphere, Twitter’s announcement introducing its new two-factor login verification system was met with a sigh of relief. Although it promises to …
Who else feels like an imbecile after years spent correcting those who pronounced GIF as JIF? Earlier this week Steve Wilhite, father of the Graphics Interchange Format, accepted a Webby Award …
Although it may seem easy enough, it’s not a simple task when it comes to creating a brand-oriented hashtag. If you expect to build any kind of buzz around …
Whether it’s a narrator’s quick suggestion to “find us on Facebook” or the Twitter logo in the bottom right corner at the magazine ad, it’s not all that uncommon for …
Today Pinterest revealed an exciting new feature that will let brands and publishers pack more information into each pin. Before, when a user saw a pin they liked they …
They may not have been as quick to jump on the social media bandwagon as their younger, more contemporary competitors, but luxury brands have really come into their own …
A little over a week ago, The Onion’s social accounts were hacked by the Syrian Electronic Army. Although some tech blogs questioned whether it was a legitimate hack or …
We’ve heard about brands like Zillow embracing the SEC’s new social policy, but how is the investment community reacting to the approval of social media as a platform for …
Perhaps you had the immense pleasure of watching the Amy’s Baking Company debacle unfold on Facebook earlier this week. If not, below is a quick summary to fill you in. Notorious …
I’m willing to bet that yesterday’s holiday caused a sharp spike in flower, greeting card and brunch sales. But the other 364 days of the year, it’s moms who …
We recently discussed the right and wrong way to handle newsjacking and use it to bring awareness and engagement to your brand. If you’re looking for a real brand …
When it comes to financial services, we’ve talked about online behaviors for the end user and for the brand itself. But how are individual finance professionals using online and …
On May 2 Instagram debuted Photos of You, a feature that allows users to tag people and brands in photos. The announcement on Instagram’s business blog describes the feature as “a …
In true startup form, Pinterest swiftly responded to user feedback to roll out its second round of big updates in a matter of weeks. Here’s a look at the …
Following events like the “Jaws” theme circling the Oscars and the Boston Marathon bombing, the term newsjacking has been getting a lot of attention. The idea behind the term …
When Vine made its official debut this past January, we all knew it would only be a matter of time before brands started rolling out the six second video contests. …
Some people take to Twitter so naturally that it seems like it was created just for them. Food aficionado Alton Brown is one of those people. The engagement he gets …
Earlier in April the SEC released a report approving social media as an appropriate means for communicating with investors. And while many companies are still figuring out exactly what social media …
Earlier this week Comedy Central announced the upcoming #ComedyFest, “a five-day celebration of comedy taking place on Twitter.” The event will open on April 29 with a sign of …
We’ve written lots of posts about adding a variety of tactics to your social media strategy, and how it’s important to have that social media strategy. But a specific …
A few weeks ago we featured three brands that were taking the challenge of Vine and creating fun, interesting, and brand-centric videos. Now that more brands have found their …
With 90 million monthly users, Instagram provides marketers and brands with a huge audience just waiting to be reached. Of course, getting your content in front of these users …
Between the “top 5%” campaign and new thought leadership updates, LinkedIn is putting noticeable effort into boosting site engagement these days. In the most recent effort to increase conversation, LinkedIn is rolling …
Social networks are undeniably a big part of our lives, but what is shared on them can cause problems for brands and employees alike. Do you have a policy …
