Category: Marketing
If you’re working on a long-term web strategy (and who isn’t?), loyalty is a valuable but often overlooked metric to monitor. It digs deeper than pageviews and time on …
Fans loves brands, but that doesn’t mean that they want to be connected with them at all times. And it definitely doesn’t mean they want them overloading their news …
Want to add a bit of Google fuel to your digital marketing efforts? Adding link relationships is a quick and easy process that ties both individual articles and whole …
Although there still seems to be a lot of debate over how many active users are actually on Google Plus, there’s no denying that if you’re in the right …
Over on our post about adding an Instagram tab to a Facebook brand page, we’ve fielded several questions about sharing Instagram photos directly to a brand Timeline. There are …
Social sites like Twitter and Facebook have become the go-to place for fans and consumers to interact with brands, but it can be difficult to engage them in an …
When it comes to Twitter for business, listening is vital. Sure, you know how much traffic Twitter drives to your site, but do you know what people are actually saying …
We’ve all been there — your Facebook campaign fell flat and you have no idea why. The truth is, the tricky nature of the beast that is Facebook has …
Less is almost always more in the landing page realm. Too much content distracts users from seeing and acting on a conversion opportunity. But a page that is too …
Twitter is an excellent resource for brands, but without followers, you’re simply speaking to no one. Creating engaging Twitter content and providing great products and services isn’t always enough …
As 2012 draws to a close, we’re taking a look back at our most engaging social media content. In the process we’ve noticed several common themes among our most-clicked …
According to their website, Quora is “a continually improving collection of questions and answers created, edited and organized by everyone who uses it.” In other words, it’s the perfect …
One of the biggest obstacles a brand tackles is getting consumers to see it as something more than a faceless entity. Giving them a face to associate with the …
Managing a social media account as an individual has its perks: consistent voice, simplified task management, and minimal confusion over who’s doing what. But as companies and networks grow the …
Infographics have dramatically increased in popularity in recent years. So much so, in fact, that entire sites have been dedicated to them and sites likes Mashable highlight them in …
Adding content links to your email signature is a quick and easy way to promote blog posts. While setting up a custom email signature through your email provider is …
It can be difficult to get customers to engage with your brand, especially if your product or service is something your customers don’t interact with on a daily basis …
As we wrap up a content-heavy 2012, we decided it’s time to dig deeper into the differences in how our readers consume content on desktop versus mobile devices. We know …
Hotels from Motel 6 to Hilton quickly embraced the social space, and with good reason. A study found that the Lenox Hotel’s social media promotion generated $55,000 in revenue and …
The beauty of landing pages is that they offer a virtually unlimited range of specificity. Landing page design and content can be easily adjusted to fit a niche user’s needs and …
The jury may be out on the effectiveness of meme marketing, but that hasn’t stopped brands from Starbucks to “Futurama” from embracing it in all of its glory. Memes …
You know the importance of newsletter names, email subject lines and from fields (and hopefully test those on a regular basis), but you might be missing one more opportunity to …
Although the Instagram community largely consists of would-be photographers, we’ve discovered again and again that having a brand presence on the network can result in a large presence for …
This weekend I used the old Internet machine to drool over a pair of Jeffrey Campbell boots that I can by no reasonable means afford. And now, thanks to …
As the social media realm becomes more and more visual, it becomes an even better home for fashion brands. It’s natural for fashion brands to gravitate to sites like …
Whether you know it or not, you’re probably familiar with Red Bull‘s content marketing efforts. The Red Bull Stratos Live Jump – a world record breaking freefall from space …
Facebook Ads can be a great way to reach current and new fans and customers, but they can be a budget drainer if you take the jump without a …
If you don’t own a car, Zipcar is a great option for grocery runs, trips outside the city and those days when public transit just won’t do. Google “carsharing” …
If you find yourself sifting through news stories, marketing sites and tech blogs every day (like I do), it might be time for you to add a new site …
Talk of the rise of visual social media is everywhere these days. Pinterest, Tumblr and Instagram each have an inherent visual quality that Internet users flock to. And between cover …
