An Introductory Guide to User-Generated Content
January 17, 2013 Content Marketing
User-generated content may very well be one of the buzz terms of 2012, but that doesn’t mean it won’t be useful for many years to come. Even if you’re …
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Category: Marketing
Reporting, practical guides and reviews from the lonelybrand desk.
Category: Marketing
SMS Marketing 101
January 16, 2013 Mobile Marketing
Alright, you’ve seen the benefits of having a SMS marketing campaign through examples set by other brands, and you’ve decided to adopt it for your own marketing strategy. The …
Facebook Graph Search: What It Means for Marketers
January 16, 2013 Social Media Marketing
“Today we’re announcing a new way to navigate connections and make them more useful,” Zuckerberg told an eager crowd at yesterday’s news conference. He then went on to pitch …
Promote and Discover Content from Your Colleagues with BizSugar
January 15, 2013 Content Marketing
Why do you create content? Is it to attract potential customers? Is it to share tips and advice to colleagues in your industry? If you’re aiming to share your …
Customer Service on Facebook: Setting Up A Workflow
January 15, 2013 Social Media Marketing
These days more and more consumers are opting to take customer service issues to social media rather than the phone lines. In fact, so many customers are making this …
3 Unsubscribe Elements Your Email Blasts Must Have
January 14, 2013 Digital Marketing
No brand wants to see an email subscriber go, but it’s important that the process is made as simple as possible. Why? Because more and more email services are …
3 Creative Ways to Fill the Visual Content Pipeline
January 14, 2013 Social Media Marketing
When we looked back at our most popular blog posts for 2012, we knew imagery played an important role in engagement. But when we discovered that photo-based Facebook posts …
Brands That Are Embracing Augmented Reality
January 11, 2013 Digital Marketing
Augmented reality is becoming an increasingly larger part of the mobile and digital world. So much so, in fact, that an entire presentation was devoted to it during last …
Digital Marketing Toolbox: Browserstack
January 11, 2013 Content Marketing
Between varied browser preferences and the multitude of mobile devices out there, there are endless perspectives from which people can view your content. That means it’s essential to check that …
The Ins and Outs of Hashtag Marketing
January 10, 2013 Social Media Marketing
Hashtags are a great way to open your tweets up to an audience your account may not be reaching otherwise. But it can be tricky terrain to navigate. We’ve …
Landing Page Tips for Apps and Other Low-Commitment Products
January 10, 2013 Content Marketing
Mobile and web apps are often placed in the “low-commitment” product category – that is, they are either low-cost or free and require a minimal amount of personal information …
Improve Your YouTube Presence with These Questions
January 9, 2013 Digital Marketing
More and more brands are expanding their digital marketing efforts to the wonderful world of YouTube. Fashion brands are using it to give fans a preview of their latest …
Boost Brand App Downloads with Facebook Mobile Install Ads
January 9, 2013 Digital Paid Media
Mobile application strategy begins with development and deployment, but that’s certainly not the end of the game. No matter how snazzy or useful your app is, if no one …
4 Ways to Get More Out of Your AdWords Campaign
January 8, 2013 Digital Paid Media
Adding an AdWords campaign to your pay-per-click strategy is a great way to bring more traffic to your site. Research has shown that sponsored results account for 64.6% of …
The Face of Social Media Teams in 2013
January 8, 2013 Social Media Marketing
A few weeks back we published a post on how to effectively manage a social media team. While full of great advice from some of the brightest community managers …
Handling a Social Media Gaffe Gracefully
January 7, 2013 CRM, Social Media Marketing
The timely and dynamic nature of social media attracts brands and fans alike, but the ability to make quick, off-the-cuff updates also increases the chances of making mistakes and …
Best Landing Page Designs: Hulu Plus
January 7, 2013 Content Marketing
Thanks to a few recent leadership shakeups, TV streaming service Hulu has been fodder for tweets and blog posts over the past several days. While we’re on the topic, let’s take …
Crafting the Perfect Subject Line with 3 Essential Elements
January 4, 2013 Digital Marketing
We’ve tackled the subject of email marketing and the words you should avoid in order to boost open rates, but it’s still no easy task to craft the perfect …
Digital Marketing Toolbox: Hello Bar
January 4, 2013 Content Marketing
An insightful and well written piece of content is invaluable, but words alone won’t result in leads or sales. Instead, you need a well-oiled conversion machine to guide your …
2013: The Multichannel Challenge
January 3, 2013 Digital Marketing
Happy New Year, everyone! 2013 may have just arrived, but it’s already preparing to throw obstacles our way. Following an increase of purchases being made through search engine-based queries, …
How to Encourage Customers to Write Product Reviews
January 3, 2013 Digital Marketing
With the enormous growth of sites like Amazon and Yelp, reviews have become an increasingly vital component for online sales. In fact, studies show that 94% of marketing and …
Attract Attention to Your Content with Imagery
December 28, 2012 Content Marketing
Your content may speak for itself, but there’s no question that the message becomes amplified when paired with an excellent visual aid. Having a great image to accompany your …
The Top 10 lonelybrand Blog Posts of 2012
December 28, 2012 Digital Marketing
As we find ourselves on the brink of a new year with new and improved tools, platforms and insights, we wanted to take the opportunity to look back at …
5 Steps to Creating a Better Press Release
December 27, 2012 Digital Marketing
You pride yourself on your excellent email-crafting skills, and your social media skills are second to none. But now you’re faced with the intimidating beast known as a press …
3 Easily Overlooked Pinterest Tips for Brand Marketers
December 27, 2012 Social Media Marketing
Your brand is on Pinterest, tirelessly sharing relevant and entertaining content with a previously untapped audience. But you may be overlooking three easy steps that can bring new SEO, …
Essential Elements to Bring Clicks to Your Ad
December 21, 2012 Digital Paid Media
An essential part of any digital marketing strategy is good old online ads. As Internet users we may have a love-hate relationship with them, but there’s no denying that …
Digital Marketing Toolbox: Rapportive for Gmail
December 21, 2012 CRM
Thanks to social media, our interconnectedness is more apparent than ever before. But actually finding those connections requires a bit of research – research that can quickly become a …
Steer Clear of These Subject Lines for B2B & B2C Email Marketing
December 20, 2012 B2B Marketing, Digital Marketing
The biggest challenge of email marketing is creating an interesting subject line that actually intrigues readers enough to make them open your message. Of course, depending on whether you’re …
5 Landing Page Tips for Complex Products
December 20, 2012 Content Marketing
Building a landing page for a complex product or service requires more than seemingly unrelated fun and games. College degrees and pricey B2B software aren’t one and done purchase decisions …
The “Do”s and “Don’t”s of SEO
December 19, 2012 Digital Marketing
The ever-changing nature of SEO can make search engine and content marketing difficult to conquer. To improve your odds, it’s better to embrace long-term improvements than to jump on …