Category: Mobile Marketing

What exactly is brand ambassador marketing in the era of the social, mobile, millennial consumer? It’s not news that every brand wants a celebrity to endorse their product. In fact, …

Mastering the email subject line is one of the most important parts of email marketing. It’s the first thing recipients see, and the reason they open your message or …

The future of mobile commerce might just be mobile apps. We explore the mobile app future.

Learn the latest trends in social, content, and digital marketing that will affect your brand in the near future.

Apple announced a lot of new products last week, but the most important one just might be Apple Pay, the app that will replace your wallet.

Location based content marketing may just be the next big marketing trend. Get the facts on this trend and decide whether or not it's right for your brand.

If you've avoided the Facebook Pages Manager app in the past, now is the time to give it another shot.

Not every new social media site or app is a winner. Read the cautionary tale of Yo, and learn why sometimes its better to look before you leap.

Novelty photo apps are tricky business, even when you have a large brand behind them. This is something that Chili's understood while creating Goal Face.

Google's new mobile search warning is great for users, but what does it mean for non-mobile friendly brands?

Facebook really wants you to download Facebook Messenger. So much so, that they are removing the chat option from the main Facebook iOS and Android apps.

Much like its social app competitors, Vine Messages allows users to send private videos and messages to friends.

If you are a busy entrepreneur and struggling to find customers, you should consider SMS marketing. Here are four ways this can help boost your business.

A $500,000 private jet booking conducted via an iPhone app has sparked a number of changes in the way individuals and businesses are booking their flights.

According to Adobe’s Digital Index, digital video consumption is set to explode in 2014. How can your brand take advantage of this?

All brands should aspire to have an Instagram account like Disney's.

If you haven't been designing posts and ads with the mobile Facebook user in mind, you're alienating a large portion of your potential audience.

The Adult Swim show "Rick and Morty" may have taken the social media debut cake after debuting its new episode on Instagram in the form of 109 videos.

Could the Facebook Paper app become the new look for Facebook?

2014 marks the 100th anniversary of Charlie Chaplin's film debut. The Toronto Silent Film Festival used Instagram to mark the occasion.